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Landmarked Manhattan Building Pays Homage To Architectural History With New Beaux-Arts-Inspired Lobby Redesign

Friday, May 16, 2014
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Apple Core Hotels
Apple Core Hotels

Apple Core Hotels, which owns five centrally-located Manhattan properties, unveils a lobby renovation at the historic, Beaux-Arts 32nd Street hotel, originally The Aberdeen, in time for the building’s 110th anniversary. The redesign and repositioning of the hotel’s lobby and breakfast room, at what is now La Quinta Manhattan on West 32nd Street, juxtaposes turn-of-the-century architecture with the technology and convenience of today and the design aesthetics of a boutique hotel.

Interior Designer Jessica Shaw of Moment Design + Productions oversaw the lobby renovation of the landmarked building. Shaw’s design enhances La Quinta Manhattan with Gilded Age décor, furniture, and custom photography throughout the hotel to reflect the sculptural brick and limestone exterior of the property.

“Design features are inspired by the architectural and decorative detailing of this landmark building,” said Shaw. “The renovation is a simplistic and clean homage to the Golden Age of New York during the Beaux Arts period, when the building’s history first began.”

With European style and influence, the redesign incorporated elaborate, sculptural decoration with conservative modern lines. Visitors are greeted at the entryway with a black and white photograph of the upper levels of the building transposed on a floor-to-ceiling glass wall. The photo brings the outside in with a closer look at the Baroque style windows, limestone and brickwork of the facade. The bold, horizontal courses of limestone found on the lower portion of the building’s exterior served as inspiration for a modern, tiled wall art installation with integrated strip lighting adding depth and bringing a feeling of old New York glamour. A communal technology docking and work station, complete with free WiFi, centers the lobby and enables connectivity for today’s mobile traveler, while a seating area in the back is complimented by art-deco paneled walls and a fireplace where guests can enjoy the timeless atmosphere.

Anchoring the lobby is the redesigned breakfast room which brings a modern feel to this busy public area. Taking the place of walls, Shaw and her team have installed elegant, ebonized wood slat screens surrounding the dining area. These screens, which serve as architectural art themselves, enhance the open floor plan while serving as an innovative way to blend the two spaces.

“During this renovation we took the opportunity to redefine the space, adding subtle design nods to the structure’s history which dates back to 1904,” said Vijay Dandapani, President of Apple Core Hotels. “Guests can enjoy a completely refreshed lobby experience while still receiving the quality of service and amenities Apple Core Hotels has become known for in a convenient midtown location.”

Apple Core Hotels offers the most comprehensive list of complimentary amenities among independent and small chain properties located in NYC, including the hotel group’s famed “Three for Free” amenities – complimentary Wi-Fi throughout all properties, phone calls to anywhere in the U.S. and Canada, and continental breakfast offered daily. A state-of-the-art fitness center rounds out additional complimentary amenities available to guests.

The La Quinta Manhattan is also known for its indoor/outdoor rooftop VU bar that offers stunning views of the Empire State Building and the heart of New York City. Conveniently located near the Empire State Building, Madison Square Garden and the Fashion District.

Apple Core Hotels is a group of five, centrally-located, midtown Manhattan hotels that offers the most comprehensive list of complimentary amenities of all independent and small chain properties located in NYC. All five properties feature: free Wi-Fi Internet access in all rooms and public spaces, free nationwide and toll-free calling, complimentary daily breakfast, fitness facilities, business centers, in-room video games, movies on-demand, and an iPhone docking station. The properties are located within walking distance to must-see New York attractions such as the Empire State Building, Times Square, Central Park, and Macy’s. Apple Core Hotels properties include nyma, the new york manhattan hotel, on 32nd Street west of Fifth Avenue; the smoke-free Broadway @ Times Square, west of Sixth Avenue on 46th Street; The Hotel @ Times Square, on 46th Street off Sixth Avenue; the landmark La Quinta Manhattan, on 32nd Street west of Fifth Avenue; and the Ramada New York/Eastside, at 30th Street and Lexington Avenue.

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