Released today, the VISIT PHILADELPHIA™ annual report, titled Philadelphia’s New Confidence, demonstrates the importance of the tourism and travel industry—with $10 billion in economic impact, for starters.
“Greater Philadelphia’s travel industry enhances the quality of life for residents,” said Meryl Levitz, president and CEO of VISIT PHILADELPHIA. “Visitor spending generates taxes for our local and state governments, supports jobs for locals and results in destination attractors—museums, art, festivals, restaurants and parks—that we can enjoy all the time.”
- Greater Philadelphia welcomed 39 million day and overnight visitors.
- Visitor spending in Greater Philadelphia:
- Generated $10 billion in economic impact—or $27.5 million every day.
- Supported 90,000 full-time jobs.
- Generated $636 million in state and local taxes. That’s money that then supports priority programs such as schools and sanitation.
- The Leisure Story:
- Of the region’s 39 million visitors, 34.4 million were here for a leisure purpose.
- Of the 3 million hotel room nights occupied in Center City Philadelphia, 31% were leisure stays.
- That’s 924,000 leisure room nights—264% more than in 1997, when VISIT PHILADELPHIA began marketing the region as a leisure destination.
- In 1997, leisure made up only 14% of the market mix in Center City.
- Today, Center City has nearly twice as many hotel rooms available—2.5 million in 1997 versus 4.1 million in 2013. Filling them takes more work and more results from all the sectors than it did in 1997.
VISIT PHILADELPHIA’s annual report, Philadelphia’s New Confidence, and its seventh annual Hospitality Leaders Luncheon were supported by a generous sponsorship from PNC.
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Visit Philadelphia™, formerly known as Greater Philadelphia Tourism Marketing Corporation, makes Philadelphia and The Countryside® a premier destination through marketing and image building that increases the number of visitors, the number of nights they stay and the number of things they do in the five-county area.
Greater Philadelphia’s official visitor website and blog, visitphilly.com
make up the most-visited website network out of the 10 biggest U.S. cities. Visitors can explore things to do, upcoming events, themed itineraries and hotel packages. Compelling photography and videos, interactive maps and detailed visitor information make the sites effective trip-planning tools. Along with Visit Philly social media channels, the online platforms communicate directly with consumers. Travelers can also call and stop into the Independence Visitor Center for additional information and tickets.