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Robanda Amenities Partners with Baxter of California

New luxury soap created for boutique hotel The Line.

Monday, May 12, 2014
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Robanda Amenities, a division of diversified beauty manufacturer Robanda International, has partnered with luxury men’s grooming product manufacturer, Baxter of California. This will be Baxter’s first venture into the hospitality segment, with Robanda Amenities facilitating entry into four and five star properties. Using one of Baxter’s most popular soap formulas, Robanda Amenities created a full custom set of amenities for The Line hotel, a boutique property in Los Angeles, California, owned by The Sydell Group, a New York based owner and developer of lifestyle oriented hotels.

Moving forward, luxury Baxter of California bar soaps will be available with Robanda Amenities custom private label collections as an upgraded soap option. The Baxter of California soap created for The Line is the Vitamin Cleansing Bar: Italian Lime and Pomegranate scent. It is formulated with aloe, seaweed, Vitamins A & E, and hydrating glycerin, great for all skin types and gentle enough for use on face and body. Baxter of California is also developing for Robanda Amenities a special Shaving Kit for five star luxury hotels and resorts around the world, as men’s grooming is Baxter’s forte.

“We are thrilled to partner with Baxter of California for their new venture into hospitality-focused products,” says Mike Dunlap, National Sales Director for Robanda Amenities. “Pairing Baxter’s luxury bath soaps with our full line of tailored amenities allows customers to add high-end touches into their guest amenity programs, which is Robanda Amenities’ specialty.”

Robanda Amenities has quickly become a recognized global leader as creators and suppliers of luxury bath and body products to the hospitality industry.

About Robanda International: Headquartered in San Diego, Robanda International is anything but your stereotypical California company. Originally formed in 1999 by David Leib (President and CEO) and Anthony Leib (Vice President Sales), Robanda was named in combination of the three Leib brothers, Robert, Anthony, and David. Robanda is truly a family owned and operated company, and currently has three generations working at the corporate office. Robanda has over 16 years of innovating, producing, and distributing upscale skin care and cosmetic brands to 65 global markets and over 25,000 salons and spas in the United States.

Founded in 1965, Baxter of California was one of the first companies to seriously address men’s grooming needs. Headquartered in Southern California, the company strongly believes in product quality through a commitment to research and development. Its innovative products for men are available at lifestyle stores, apothecaries, better barber shops and online at baxterofcalifornia.com, as well as at Baxter Finley Barber & Shop in Los Angeles, which features classic barbering services alongside a curated collection of men’s grooming products.

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