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VOILA Hotel Rewards Welcomes Swiss International Hotels and Resorts to its Growing Worldwide Network

Swiss International becomes 23rd partner to join the international VOILA network of hotel chains.

Friday, May 09, 2014
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VOILÀ Hotel Rewards (http://www.voilahotels.com), the world's number one independent hotel loyalty program, today announced the recent addition of Swiss International Hotels & Resorts.

Swiss International Hotels and Resorts, registered in Baar, Switzerland and headquartered in Ras al Khaimah, UAE, is known for offering guests "Swiss Quality" a term that encompasses the brand's enduring passion for hospitality, quality and luxury for more than 30 years. Swiss International Hotels and Resorts (www.swissinternationalhotels.com) currently is operating over 20 hotels in Europe, Middle East, Africa and Asia.

"We've recognized that within the loyalty program industry, VOILÀ's growth is unprecedented," said Hans (Henri) Kennedie, CEO and MD of Swiss International. "From the highest levels of customer service to its robust marketing strategies, VOILÀ is highly respected and the first choice to create our hotel's first international loyalty program. We are thrilled to be working with VOILÀ to launch SWISS-SELECT, a co-branded program that will allow us to better serve the diverse travel needs of our guests."

VOILÀ members staying at Swiss International Hotels and Resorts or other participating network hotels can earn points for their stays and redeem the points they've earned for a variety of reward options including complimentary hotel stays, air travel and gift cards for major retailers. Instead of limiting point earnings to one brand, VOILÀ members find rewards wherever their business or leisure travels lead them.

"When we were looking to expand our network, we felt Swiss International Hotels and Resorts held great potential to provide more opportunities to enjoy rewards in some of the world's most desirable locations," said Peter Gorla, managing director of VOILÀ Hotel Rewards. "We've experienced tremendous growth in the past few years and as our expansion continues globally, our aim is to consistently align ourselves with the finest independent hotel brands. We're thrilled to welcome Swiss International Hotels and Resorts to our network."

To learn more about Swiss International Hotels and Resorts or to join VOILÀ Hotel Rewards, visit http://voilahotels.com.

About Swiss International Hotels and Resorts
Founded in 1982, Swiss International Hotels is established in Switzerland. Swiss International Hotels & Resorts has over 20 hotels under contract in major cities and resorts in Switzerland, Germany, the Netherlands, Greater China, the Middle East and Africa. The company is registered in Baar, Switzerland and is operating from the UAE (Ras Al Khaimah). Swiss International is operating and licensing its hotels under the luxury brand "Royal Swiss" the upscale Swiss International and midscale brand Swiss Spirit Inns, Hotels & Resorts.

About VOILÀ Hotel Rewards
VOILÀ is the world's number one loyalty program that unites a network of more than 250 select independent hotels comprising over 20 select global hotel brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ's co-branded, fully customized guest loyalty programs support travelers who frequent Copley Square Hotel, Details Hotels, Grand Beach Hotels & Resorts, HB Hotels, Hotéis Deville, Husa Hotels, Impiana Hotels & Resorts, K + K Hotels, Kayumanis, KC Hotels and Resorts, KeyLime Cove Resort, Lexington Hotels, Mamaison Hotels & Residences, Othon Hotels, Riande Hotels, Ritz Lagoa da Anta, St Giles Hotels – New York, The St. Regis Hotel, Starling Hotels & Resorts, Sutera Harbour Resort, Swiss International Hotels & Resorts, The Media Hotel and Towers, and TIME Hotels.

VOILÀ's points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to maintain their branding and unique qualities. To achieve this, VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting brand (similar to Star Alliance or OneWorld for frequent flyer programs).

VOILÀ's global presence allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network. A selection of VOILÀ's current redemption partners include airline programs such as Alaska Airlines Mileage Plan, TrueBlue by JetBlue, Virgin America Elevate Program, Flying Blue (Air France / KLM), Southwest Airlines Rapid Rewards, Virgin Atlantic flyingclub, EarlyReturns Hawaiian Miles, LifeMiles, Iceland Air Saga Club, and US Airways Dividend Miles; retail partners such as Amazon.com, American Express, Multiplus Fidelidade, Smiles, Mango, iTunes, Emaar, iFly Dubai, Ski Dubai, and Thanks Again; and charitable causes such as Kula, Worldreader.org, and Kiva.

From the consumer's perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.

For more information, please visit:

www.voilahotels.com (hotelier website)
www.vhr.com (VOILÀ-branded member website)
www.facebook.com/VOILArewards
www.twitter.com/voila_rewards
www.voilahotels.com/partner/global-footprint/ (map of participating hotels)

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