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Swire Hotels To Open First Hotel In United States

Wednesday, April 23, 2014
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Swire Hotels announces the 2015 opening of EAST, Miami at Brickell City Centre, Swire Properties Inc’s $1.5 billion mixed-use development in Miami's Brickell downtown district. It will be the hotel group's first property in the United States and the third hotel under the EAST brand, after the successful openings of EAST, Hong Kong in Island East in 2010 and EAST, Beijing at INDIGO, Beijing in 2013.

“Interest on the part of premiere hospitality companies in flagging a Brickell City Centre hotel was robust due to their desire to secure a prime location in the tony Brickell market and due to the inclusion of luxury retail in our project,” said Stephen Owens, president of Swire Properties Inc. “We were ultimately able to select from among ten upscale hotel brands in choosing Swire Hotels’ EAST for our flag.”

Brian Williams, managing director of Swire Hotels said, “We are very excited to be expanding our portfolio to the United States with EAST, Miami. Our hotel aims to create different and surprising experiences that complement the lives of our guests and enhance their lifestyle. EAST is designed to meet the needs of travelers in Miami whilst complementing Brickell City Centre’s offerings.”

Designed by award-winning architecture firm Arquitectonica with interiors by New York-based Clodagh Design, EAST, Miami will offer 263 rooms and 89 serviced apartments known as EAST Residences, essentially long-stay hotel rooms with kitchen and laundry facilities, amidst Brickell City Centre’s over 5.4 million square feet. Meeting rooms, common areas, guest rooms, and serviced apartments boast beautifully modern décor.

Created for travelers looking for a contemporary, fun and relaxing place to stay, EAST, Miami will feature a paperless arrival and departure experience and a one-stop front-desk Guest Experience team.

Swire Hotels will bring its award-winning skills to the restaurant and bar mix with dynamic pulsating restaurants and bars to be unveiled later. Alongside two restaurants, a poolside bar & lounge and a rooftop destination bar, there will be meeting rooms and banquet halls with bay views, an outdoor pool deck which can be used for private events that includes an outdoor and plunge pool, a 24-hour fitness center and wellness treatment rooms.

In addition to these amenities, travelers will enjoy the property’s floor-to-ceiling windows, multi-control panel for blinds and mood lighting inside the rooms, complimentary Wi-Fi throughout the property and the largest average room size among hotels in Miami.

Swire Hotels recently announced the opening of The Temple House in Chengdu, China which will be the group’s fifth hotel in Asia, following The Opposite House and EAST in Beijing and The Upper House and EAST in Hong Kong. The Upper House in Hong Kong has been named as a winner in the Top 25 Hotels in Asia and second out of 25 in the World in their respective categories in the 2014 TripAdvisor Travelers’ Choice® awards. In the 12th year of the awards, the world’s most outstanding properties were identified in the categories of Top Hotels, Bargain, B&Bs and Inns, Family, Luxury, Romance, and Small Hotels.

About Brickell City Centre
Brickell City Centre is a landmark $1.5 billion, 5.4 million square feet, mixed-use development in downtown Miami from Swire Properties Inc, one of South Florida’s leading international developers of real estate known for its $1 billion master-planned development of Brickell Key. The project’s first phase includes a luxury shopping center, two residential towers, a hotel with serviced apartments, a wellness center and a Class A office building. The project is LEED®-registered for Neighborhood Development – currently one of the largest in the U.S. Sustainability elements include the exclusive CLIMATE RIBBON™, and elevated trellis composed of steel, fabric and a continuous surface of glass that will connect all components of the development and create a comfortable microclimate for shoppers. As the largest private-sector project currently under construction in Miami, Brickell City Centre began vertical construction in 2013 and the first phase of completion is scheduled for the end of 2015. A second phase of construction will begin in the first quarter of 2016. More information is available at www.brickellcitycentre.com.

About Swire Hotels
Swire Hotels has been created to manage intriguing urban hotels in Hong Kong, Mainland China and the United Kingdom, providing a characterful experience for travelers who seek individuality, style and personalized service.

The Opposite House, Beijing, opened in 2008 and was followed by The Upper House, above Pacific Place, Hong Kong, in October 2009. The Temple House will open in Q4, 2014 in Chengdu.

Swire Hotels opened a 345-room lifestyle business hotel called EAST, Hong Kong in Hong Kong’s Island East, on 25 January 2010. EAST, Beijing with 369 rooms, located within INDIGO in Jiangtai, opened in September 2012. EAST, Miami, offering 263 rooms and 89 serviced apartments, will open in Brickell City Centre in Q4 2015.

Swire Hotels has launched a new collection of locally inspired and stylish hotels in the heart of great British towns and cities called Chapter Hotels. The first hotel in the collection, The Montpellier Chapter, Cheltenham opened in 2010. The second hotel, The Magdalen Chapter, Exeter opened in June 2012.

About Swire Properties Inc
Swire Properties Inc, established in Miami since 1979, is one of South Florida’s leading international developers of urban office, hotel and condo real estate. Known for its $1 billion master‐planned development of the island of Brickell Key in downtown Miami, Swire continues to shape the Miami skyline with its latest project, Brickell City Centre, a landmark $1.05 billion mixed‐use development comprising a gross floor area of 5.4 million square feet including office, residential, hotel, retail and entertainment space and underground parking. The company is a wholly-owned subsidiary of the publicly-listed Swire Properties Limited based in Hong Kong.

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