Today, Eleven formally launched a new per-minute billing option for its flagship guest computing solution, ElevenGC for the Mac. Early results from pilot hotels demonstrated higher levels of guest satisfaction and significantly more revenue per guest computer when hotels moved to per minute billing.
Previously, guests purchased their hotel computer sessions in time-blocks, usually ranging from 10 to 20 minutes. This left guests opting to shorten their time to avoid paying for a second session or feeling hurried to complete their tasks before the end of a time block.
Per-minute billing allows guests to continue their sessions indefinitely and pay only for the minutes they need. This new capability further extends ElevenGC’s comprehensive line of flexible options for free, for-charge billing and hybrid combinations, e.g., initial time block free then paid per minute billing.
While guests enjoy greater flexibility, hotels have the opportunity to generate significantly more revenue with per-minute billing. Data from the initial pilot hotels showed an average revenue increase of 18% per session; in some hotels the increase was over 50%, as guests spent more time on the computer and printed more pages.
Beverly Wilshire, Westin Diplomat, InterContinental Miami, W South Beach, Waikiki Beach Marriott Resort & Spa, and Omni Hotel at CNN Center are among the hotels who have already taken advantage of this new billing model.
“Per-minute billing is an affordable billing option that fits how guests use hotel lobby and business center computers. Hotels benefit from improved guest satisfaction and potentially more revenue from every guest computer. We constantly aim to help hotels offset the increasing costs of guest technology while working with them to deliver the industry’s highest five-star online experience,” said Dan Meub, Eleven’s CEO.
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Eleven delivers compelling software that powers the online guest experience in hotels, with two key product lines: ElevenOS and ElevenGC, both of which run on Eleven’s cloud-based platform. ElevenOS is hospitality's only cloud-based guest Internet platform that manages the online guest experience across multiple devices, multiple locations, and multiple network service providers. ElevenGC is a family of five-star guest computing solutions flexible enough to be deployed in business centers, lobbies, suites, club lounges, and more. All solutions provide powerful revenue management so hotels can remain competitive while adding incremental revenue to offset their guest technology investment. Eleven is rapidly becoming hospitality’s guest technology standard and is relied on by thousands of hotels including nearly all of the major brands and leading boutiques. For more information, visit elevenwireless.com.