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Starwood Returning to MT with Launch of Eco-Wise Element Brand in Bozeman

Opening in Summer 2015, Element Bozeman Will Offer Stylish, Extended Stay Lodging in the Heart of Downtown.

Monday, April 14, 2014
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Starwood Hotels & Resorts Worldwide
Starwood Hotels & Resorts Worldwide

Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced plans to debut its Element brand in Bozeman. Element Bozeman will open in June of 2015 at the heart of the downtown entertainment district. Owned by a group of Bozeman investors managed by Homebase Montana, the newly constructed Element hotel will offer a smart, new option for travelers with 104 stylish, sustainable rooms and a light-filled atmosphere designed to fuel a life in balance and on the move. Element Bozeman expects to receive LEED certification soon after opening from the U.S. Green Building Council’s Leadership in Energy and Environmental Design.

"We look forward to introducing Element to Bozeman, a leading tourist destination in the Rocky Mountain region and a great fit for our eco-wise brand,” said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. "At Element, guests enjoy a bright, energizing environment that's conducive to both work and play, enhanced by a line-up of innovative brand-led programming.”

“We are thrilled to partner with Starwood to debut Element in Bozeman and expect this stylish, sustainable brand to resonate with travelers to the area,” said Andy Halloran, Homebase Principal. “Element Bozeman will energize our downtown lodging market and give travelers a terrific, new choice in an ideal location.”

Located just one block from Historic Main Street, Element Bozeman will be ideally situated at the center of the city’s entertainment district and a ten-minute walk to the campus of Montana State University. Just 15 minutes from Bozeman Yellowstone International Airport (BZN), the new Element will be close to Museum of the Rockies, Emerson Center for the Arts & Culture, the city’s business district and a variety of boutiques, art galleries, restaurants and night life. Celebrated for its outdoor lifestyle, Bozeman is a year-round tourist destination offering proximity to Yellowstone National Park and several world class ski areas including Big Sky Resort.

“Element Bozeman is a highly anticipated addition to the city’s downtown and will give visitors the opportunity to stay right in our central commercial district,” said Chris Naumann, Executive Director of Downtown Bozeman Partnership. “We have identified a long-standing need for a downtown hotel and feel that Starwood’s Element brand is an excellent choice for our city.”

Element Bozeman will boast light-filled studios as well as one bedroom suites featuring a fluid design of modular furniture, swiveling flat-screen televisions, large desks with open shelving and custom-designed closets. Rooms will also offer fully equipped kitchens and the signature Heavenly® Bed, and spa-inspired bathrooms will feature an invigorating rain shower. Other brand signatures will include a state-of-the-art, 24-hour fitness center, indoor/outdoor pool, and 900 square-foot meeting room with modular furnishings, a flexible layout and state-of-the-art technology that can be customized to meet any business or social needs. Guests can stay on the move with the Element brand’s Bikes-to-Borrow program and enjoy fun and free extras including complimentary Wi-Fi throughout the hotel, the signature RISE breakfast, RELAX evening reception, and salon bar carts stocked with premium wines and beers, soft drinks and snacks, available after hours.

“Element is gaining momentum across North America, fueled by the enthusiasm of travelers and developers who share the brand’s passion for clean, sustainable living,” said Allison Reid, Senior Vice President of North America Development, Starwood Hotels & Resorts Worldwide, Inc. "Element Bozeman will offer an entirely fresh perspective on the extended stay experience.”

Element is the first major hotel brand to mandate that all properties pursue the U.S. Green Building Council’s Leadership in Energy and Environmental Design (LEED) certification for high-performance buildings. It’s recognized as an industry leader in the eco-space, and offers travelers a fresh, reimagined interpretation of the extended stay hotel experience. Every aspect of the brand is designed to fuel a life in balance and on the move.

About Element Hotels
Element® Hotels is made to order for guests in the know and on the go. Its bright design defies convention, bathing guest rooms and public spaces in natural light. Stylish and sustainable throughout, Element offers extended stay comfort with a conscience and lots of signature amenities from its healthy RISE breakfast and RELAX evening reception to saline swimming pools, spacious fitness centers, Bikes-to- Borrow and electric vehicle charging stations. Starwood’s latest brand innovation, Element made history in 2008 as the only major hotel brand to pursue LEED certification for high-performance buildings brand-wide. To date, there are Element hotels in 11 markets in North America with new domestic and international hotels in development. Visit www.ElementHotels.com or connect on Facebook.

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with nearly 1,200 properties in 100 countries, and 181,400 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG®), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.

About Homebase Montana
Homebase Montana is a Bozeman-based development company with an emphasis on land, homes and hospitality. Homebase projects include the master-planned communities of Southbridge and The Crossing at Baxter Meadows, downtown’s premier residential project – Block M, and Element Bozeman. For more information, please visit www.homebasemontana.com.

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