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Concept Amenities Partners With Mirage Hotel & Casino To Create Luxury Custom Hotel Guest Bathroom Collection

Collection submitted for Product Design in the 2014 Dieline Awards.

Monday, April 14, 2014
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Concept Amenities, recognized globally as a world leader in the supply of guest amenities, and Mirage Hotel & Casino are excited to announce an exclusive partnership in the development of a stunning guest amenity collection, that will enhance the guest experience at the Mirage resort.

Over the past 8 months, Concept Amenities & Mirage have worked closely together to develop the signature Mirage collection. Guests began to experience the new amenities for the first time in early 2014.

“The partnership with Mirage Hotel & Casino reinforces our company’s position in the USA as a major guest amenity provider and further achieves our goals of aligning our company with world-class Hotel brands. Through the development of the Mirage custom amenities, we were able to work closely with Mirage Hotel & Casino over many months to deliver a high-quality product, unique design and environmental solutions to hotel guests,” said Gary Coward, Senior Vice President of Concept Amenities.

The new Concept Amenities guest bathroom collection will feature shampoo, conditioner, body wash, body cream and soap. Mirage guests staying in suites will enjoy additional amenities such as sewing kit, shaving kit, loofah, shower cap, comb and dental kit. All liquid products are paraben, mineral oil free, and void of unwanted preservatives. Concept Amenities is strictly against animal cruelty and no animal testing is conducted on its finished products. All bottles, tubes, stretch wrap and boxes are exclusively created and packaged by Concept Amenities with an Environmentally Responsible Products™ (ERP) plastic that is recyclable and not wasteful.

Concept Amenities will be entering the Mirage amenities collection into the Dieline Awards 2014 for a design award under the health and beauty category. The Dieline Awards are a worldwide competition recognizing the best consumer product package design. Entries are judged by a highly esteemed panel of industry experts, and awarded based on Creativity, Marketability, and Innovation.

Founded in Australia in 1983, Concept Amenities is a family-owned business recognized as a supplier of quality guest bath and body products to the hospitality industry. The company operates worldwide, with a talented team in Melbourne, Las Vegas, London, Singapore, and Yangzhou. Concept Amenities is highly conscious about its impact on the environment and the growing eco-awareness of hotel guests. The company is committed to providing quality sustainable products and is passionate about making a difference by reducing waste and giving back to the planet and its communities. Learn more at http://www.conceptamenities.com

ABOUT MIRAGE Hotel & Casino

Ideally located in the center of the famed Las Vegas Strip, The Mirage is the place to stay and play. The resort features contemporary AAA Four Diamond accommodations, dynamic nightlife including The Beatles REVOLUTION Lounge, tantalizing restaurants created by the world’s most acclaimed designers and renowned chefs, a salon from celebrity stylist Kim Vo, the enticing Bare Pool Lounge, one-of-a-kind nightclub 1 OAK, and 170,000 square feet of meeting and convention space. Unique entertainment options include The Beatles™ LOVE™ by Cirque du Soleil® celebrating the musical legacy of The Beatles, Terry Fator: Ventriloquism in Concert, and the lush animal sanctuary of Siegfried & Roy’s Secret Garden and Dolphin Habitat. From the iconic Volcano and 20,000-gallon lobby aquarium to the lush tropical atrium and pool, guests experience an exotic world-class destination unlike any other. The Mirage is a wholly owned subsidiary of MGM Resorts International™ (NYSE: MGM). For more information and reservations, visit http://www.mirage.com or call toll free at (800) 374-9000 or find us on Facebook and Twitter.
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