Editor in Chief Glenn Haussman is in a super-secret location outside Atlanta to get the scoop on a brand new hotel prototype for the venerable Holiday Inn Express.
So for the March 28, 2014 show we chat with Joel Eisemann, Chief Development Officer, The Americas and Jennifer Gribble, Director, Head of Americas Holiday Inn Express Brand, IHG.
The prototype is the result of extensive consumer research, the participation of existing Holiday Inn Express owners and IHG. So what is the prototype all about? How did all these groups come together to create a hopefully successful product? Listen and learn all about how the property costs about the same as the existing prototype, how they changed the lobby to activate it and how the guestroom is changing to adapt to consumer behavior.
Did someone finally add enough outlets to the guestroom as well as other overdue concepts? Listen and learn.
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