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Wingate by Wyndham Debuts Refreshed Hotel Prototype

Friday, March 28, 2014
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Wingate by Wyndham Columbia
Wingate by Wyndham Columbia
Hotels in Columbia near University of MO

The Wingate by Wyndham® hotel brand, part of Wyndham Hotel Group, today unveiled a refreshed new-construction prototype concept that evolves the guest experience to better meet travelers’ needs while lowering development costs and capturing greater efficiencies for hotel owners.

The updated design for the new-construction brand creates an open, inviting lobby and lounge space that allows guests to stay connected and productive in contemporary surroundings, creating a social setting suitable for work or leisure that guests seek.

The design also reduces the costs for hotel owners to build and operate a new Wingate by Wyndham property on a more efficient footprint, offering approximately 10 percent in savings compared to the brand’s previous prototype.

“Wingate by Wyndham has always been a consistent, value-driven brand, but we are continuously looking for ways to further evolve the experience for our guests,” said Bill Hall, brand senior vice president of Wingate by Wyndham. “The relaxing lobby space and integrated connectivity, along with Wingate by Wyndham’s mainstays of all-inclusive pricing, free breakfast daily and spacious guest rooms, will give guests the productivity, comfort and social surroundings they now expect from their hotel stays.”

He continued, "Along with evolving the brand to keep it relevant in today's marketplace, we are focused on giving our franchisees a high-performing, reliable product. With the steady interest and growth in construction the upper-midscale and midscale segments are experiencing, this prototype is available at the right time to meet that demand and to help hotel owners and developers obtain the highest possible returns for their investments at a lower development cost."

The open lobby offers guests a relaxing social environment with comfortable furniture in natural tones, as well as a slotted ceiling that lets in natural light. Integrated technology is found throughout the space, including multiple connectivity areas, four large flat-screen televisions and free high-speed wireless internet access, all which contribute to a setting suitable for work or leisure.

The communal breakfast area transforms to a bar, event space or additional seating throughout the day, allowing for greater flexibility and use of space.

The new prototype is designed with 99 spacious guest rooms over four floors. Accommodations have received a refreshing facelift, with higher ceilings and a redesigned, larger bathroom that includes modern finishes, a walk-in shower and illuminated vanity mirror.

The building’s exterior stays true to Wingate by Wyndham’s signature look, but now features cleaner lines and a more contemporary porte-cochère. Demonstrating the brand’s on-going commitment to sustainability, the building has been designed to be LEED-certifiable and includes LED lighting, low-flow fixtures and optional outdoor parking areas specifically for car-charging stations.

Additional features include an on-site market offering convenience items, meeting and board rooms with interactive screens and a fully equipped fitness center. Hotel owners have the option of adding an outdoor pool and associated public space.

Existing Wingate by Wyndham properties will be able to implement the overall look and feel of the new design through similar color palettes, furniture offerings and other design elements.


About Wingate by Wyndham
Wingate by Wyndham® hotels offer the services and amenities travelers need for one simple rate, including hot breakfast daily, copying and printing services in 24-hour business centers, free Wi-Fi, meeting space and exercise facilities. The hotels offer comfortable oversized guest rooms that are designed to function both as a bedroom and an office with a large, well-lit workspace, in-room microwave and refrigerator, a pillow-top bed and more. Travelers have the opportunity to earn and redeem points through Wyndham Rewards®, the brand’s guest loyalty program, which can be joined for free at www.wyndhamrewards.com.

All Wingate by Wyndham hotels are individually owned and operated under franchise agreements with Wingate Inns International, Inc., a subsidiary of Wyndham Hotel Group and parent company Wyndham Worldwide Corporation (NYSE: WYN). Reservations and information are available by visiting www.wingatehotels.com.

Wyndham Hotel Group is the world’s largest and most diverse hotel company, encompassing approximately 7,490 hotels and over 645,400 rooms in 70 countries under 15 hotel brands. Additional information is available at www.wyndhamworldwide.com. For more information about hotel franchising opportunities visit www.whgdevelopment.com.

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