This week, VISIT PHILADELPHIA™ launched a new mobile experience of its website, visitphilly.com, the official visitor website for Greater Philadelphia. Mobile traffic to visitphilly.com topped 3.1 million visits in 2013—a 325% increase over 2011, when mobile traffic accounted for 680,000 visits.
With the new, more adaptive design, users have access to 100% of visitphilly.com from their mobile device—2,500 pages of content. So, what can they do?
• Use their mobile mapping capabilities to find an attraction, restaurant, etc.
• Reference the roundup of festivals to plan their weekend trips.
• Find top dining picks from Philadelphia chefs.
• Plan a themed trip with VISIT PHILADELPHIA itineraries and top-picks lists—family, romance, affordable, brew-focused, Rocky, girls’ trip and others.
• Get up-to-date information about Philadelphia’s news and events, from the to-come Comcast Innovation and Technology Center to comprehensive Fourth of July festivities.
• Search for the hotel that’s right for their trip and value-packed hotel packages.
“Mobile isn’t just for on-the-street visitors anymore; it’s simply how people use the web,” said Meryl Levitz, president and CEO of VISIT PHILADELPHIA. “People at all stages of the travel cycle—inspirational, planning, in-destination and reminiscing phases—need full access to visitphilly.com.”
“The mobile site looks and feels more like the desktop experience,” said James Zale, vice president of Internet strategy for VISIT PHILADELPHIA. “We wanted not only to retain all of the great content of the site, but also to present the content through a very visually compelling web design. This is one of the most significant enhancements we’ve made to the websites since their launches.” (Blog uwishunu.com got a similar mobile upgrade in November.)
The adaptive technology used for the new mobile solution on visitphilly.com means that 100% of the content on the site has been optimized for mobile devices. This is a major upgrade over the previous mobile site, which offered only a fraction of the content of the full website. The new mobile website utilizes adaptive technology to respond to the dimensions of the screen. So, a person viewing visitphilly.com on a mobile phone can access the same content as someone using a desktop computer.
In 2014, VISIT PHILADELPHIA expects mobile traffic to make up close to 50% of all traffic to the website, compared to 15% in 2011.
Credit: VISIT PHILADELPHIA™
Above: Three screen grabs of visitphilly.com as seen on a mobile device, including (from left) the visitphilly.com homepage, a category page (Museums & Attractions) and an attractions detail page (Philadelphia Museum of Art).
VISIT PHILADELPHIA™, formerly known as Greater Philadelphia Tourism Marketing Corporation, makes Philadelphia and The Countryside® a premier destination through marketing and image building that increases the number of visitors, the number of nights they stay and the number of things they do in the five-county area.
Greater Philadelphia’s official visitor website and blog, visitphilly.com and uwishunu.com make up the most-visited website network out of the 10 biggest U.S. cities. Visitors can explore things to do, upcoming events, themed itineraries and hotel packages. Compelling photography and videos, interactive maps and detailed visitor information make the sites effective trip-planning tools. Along with Visit Philly social media channels, the online platforms communicate directly with consumers. Travelers can also call and stop into the Independence Visitor Center for additional information and tickets.