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DropThought Debuts Platform to Connect Brands and Consumers Via Mobile, Social, and Cloud Technologies

Thursday, March 20, 2014
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Leading consumer experience management company DropThought is playing a transformative role in the hospitality industry and with business brands by harnessing mobile, social, cloud, and “big data” to help boost customer-service performance levels and providing real-time customer engagement.

DropThought’s innovative “software as a service” (SaaS) platform helps industries interested in garnering real-time customer feedback by tracking and enhancing customer relationships and service via instant feedback and resolutions, text analytics, and social media marketing. This quick and user-friendly solution enables businesses to receive actionable customer feedback at the point of engagement thus being able to address negative comments on the spot, or promote positive feedback instantaneously. DropThought also gives consumers new and easy ways to share their satisfaction and complaints with hotels, restaurants, and other businesses via on-site devices (such as kiosks, table tops, and check presenters), a mobile app, QR-code scan, and text messaging.

How it works:
● Businesses can work with DropThought through their company website, DropThought's mobile Manager App, or with on-premise kiosks and tablets, and view customer feedback on the DropThought Manager dashboard via the web and mobile app.
● Customer feedback is instantly sent to businesses, allowing them to quickly address issues on the fly.
● Mangers can use DropThought to market positive customer feedback on social media sites, as well as to improve brand presence and social media scores on sites such as TripAdvisor and Yelp. Instant alerts allow managers to quickly reply to customers directly from their mobile phones.

World-class brands already using DropThought include Cisco, Hyatt, Hilton, Marriott, Pyramid Hotels and Cathay Pacific Airlines.

DropThought allows brands to empower their customers to become a vital part of driving excellent service. Consumers can download the DropThought mobile app, for example, from the hotel poolside, and express their satisfaction with the pool bar and food service. Customers can also let the hotel know if its restaurant’s food is too salty or if the staff is rude.

About DropThought:
A leader in “consumer experience management” (CEM), DropThought gives brands a single, integrated view of customer engagement across multiple channels. Through its robust SaaS platform, DropThought makes it easy to collect, analyze, and utilize guest feedback to improve operations and drive new sales via interactive tools, analytics, and social media marketing. DropThought’s highly intuitive user interface allows customers to provide positive feedback and managers to quickly act on negative consumer feedback via on-site devices such as kiosks, table tops, and check presenters. Our customers include some of the world’s leading brands in the dining, hospitality, retail, healthcare, fitness, and financial industries.

With DropThought, customer service just broadened its smile. Join the revolution here:

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