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Starwood Hotels’ Aloft Brand to Launch in Syracuse as Part of the City’s New Inner Harbor Development

Wednesday, March 19, 2014
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Starwood Hotels & Resorts Worldwide
Starwood Hotels & Resorts Worldwide
Owner, manager and franchisee of 9 brand

Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced that its game-changing Aloft® brand will soon debut in Syracuse, New York. Aloft Syracuse Inner Harbor will be a key component of a massive waterfront redevelopment project along the former Barge Canal. Owned and developed by COR Development Company, LLC, and managed by Real Hospitality Group, the new Aloft hotel is slated to open in June 2016, featuring 132 spacious, loft-like rooms, forward-thinking technology and a vibrant, social atmosphere.

“Aloft is a terrific match for this exciting waterfront revitalization project and is poised to emerge as a hotspot among savvy travelers and young professionals who appreciate Aloft’s urban design aesthetic, intuitive technologies and live music offerings at the W XYZ® bar,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. “Accelerating demand for Aloft among the next generation of travelers has fueled the brand’s propulsive growth in markets worldwide.”

COR Development’s $350 million redevelopment of the Inner Harbor will transform the 30-acre waterfront property into a world-class tourism destination. In addition to the new Aloft hotel, the development will include educational facilities and several mixed-use complexes with office, retail and residential components. Aloft Syracuse Inner Harbor will also be a short stroll to Destiny USA, a major shopping and entertainment complex, and convenient to NBT Bank Stadium, Syracuse University, SUNY Upstate Medical University and several leading hospitals. Hotel facilities will include the Aloft brand’s signature W XYZ® bar, Splash pool, 24-hour fitness center and 690 square feet of flexible meeting space, ideal for both business meetings and social gatherings.

“We are delighted to partner with COR Development to introduce Aloft Hotels to Syracuse in 2016. Aloft Syracuse Inner Harbor will provide travelers with a fresh new option in an enviable location within the brand-new Inner Harbor development,” said Allison Reid, Senior Vice President of North America Development, Starwood Hotels & Resorts Worldwide, Inc. “With its urban design, social atmosphere and innovative programming, Aloft is now a leading choice among owners and the next generation of travelers in markets across North America.”

The Aloft brand’s innovative and exclusive initiatives set it apart. Aloft recently announced that select properties will roll out Smart Check In, allowing guests to use their smartphones to check in to the hotel and open their guestroom door. This follows on the heels of the first phase of Smart Check-In, the first mobile check-in using RFID technology to truly bypass the front desk available at 14 Aloft properties. In addition, Aloft offers live, free access to local emerging artists as well as some of the hottest bands with Live at Aloft Hotels programming at the W XYZ® bars.

About Aloft Hotels
With 100 hotels open now and coming soon in 14 countries around the world, Starwood’s Aloft brand delivers a fresh approach to the traditional staid hotel landscape. For the ‘always on’ next generation of traveler, the Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. For more information, please visit www.alofthotels.com. Aloft, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest(R) program, the industry’s richest loyalty program. To learn more, please visit spg.com.

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with nearly 1,200 properties in 100 countries, and 181,400 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.

About COR Development Company, LLC
COR Development Company, LLC was formed in 1998 and is located in Fayetteville, New York. COR is a full-service real estate development company, dedicated to constructing, developing and managing both existing and newly constructed real estate projects. These projects include; industrial, retail shopping centers, professional class “A” office, mixed-use residential complexes and municipal facilities. COR has developed in excess of four million square feet throughout New York State and COR Property Services Company continues to actively manage COR properties and third-party properties as well. COR Development’s current projects include the Syracuse Inner Harbor and Loguen Crossings, both of which are mixed-use urban redevelopment projects, which represent a total investment in the City of Syracuse of almost $700 million. The developments will include a diversity of uses and users, including residential, retail, recreational, educational, business, hospitality, community, entertainment, high-tech research and manufacturing. In addition, COR is also redeveloping the former Mercy Hospital property in downtown Watertown, New York. The redeveloped Mercy Hospital property will consist of class “A” office/commercial space, apartments and affordable housing, investing $60 to $70 million dollars in downtown Watertown. For more information please visit the COR website at www.corcompanies.com.

About Real Hospitality
Real Hospitality Group (RHG) is headquartered in Ocean City, MD with a regional office in Midtown Manhattan in New York City, and comprises a team with more than 400 years of combined hospitality and travel industry experience. The Real Hospitality Group portfolio includes 51 hotel properties with an inventory of more than 6,715 rooms in gateway cities that include New York, Philadelphia and locations in Morgantown, West Virginia as well as Glens Falls, Montauk, New York and Ocean City, MD. The company is a recognized service provider for numerous leading hotel brands as well as a collection of unique independent hotels. RHG focuses on total service property management, revenue performance, guest satisfaction and business development for hotels, resorts and investment ownership groups. For more information, please visit the company website at www.realhospitalitygroup.com

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