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New Membership Organization for Independent Properties, IBC Hotels, Reaches 2600 Properties

Tuesday, March 18, 2014
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InnDependent Boutique Collection (IBC Hotels), a wholly owned subsidiary of InnSuites Hospitality Trust, is excited to announce it’s 2,600 properties. Many of the new properties coming on board are the result of a long-term marketing agreement with the Independent Lodging Industry Association (ILIA).

This new hotel network is making incredible traction with independent hotel owners because of the competitive advantages they are seeing against the traditional franchised brands in their markets. The booking system and loyalty program, InnDependent InnCentives, allows hoteliers to flex their power in numbers, a first for many of these hotels.

Pamela Barnhill, Founder of IBC Hotels, states “We are extremely excited to bring a international membership network to the industry that allows independent and boutique hotels to succeed in markets that are saturated by large hotel brands.” She continues to say, “Having run independent properties all my life, it is IBC Hotel’s mission to give independent hoteliers access to resources that will allow them to reach occupancy and rates that are on par with franchised brands.”

Part of the reason for IBC Hotel’s tremendous growth is the simple approach to fees. The main reason independent hotels don’t join franchise brands because the fee structure doesn’t pencil out. IBC Hotels only charges 10% of booking that come through the brand’s booking channel.

Barnhill says “We will be rolling out an ala-carte menu of services, similar to what you would find with a franchised brand, that our member hotels will be able to tap into as needed. This is an unprecedented offering to independent hotels and it thrills us to see the concept being met with such success.”

IBC (www.ibchotels.com) founded by Pamela JW Barnhill who grew up in the independent hotel business, daughter of an Independent Hotelier/Owner/Manager, Pamela experienced first-hand the sales and marketing trials and lack of cost-effective operations resources for independent hoteliers. To combat the lack of affordable resources, Pamela founded IBC (InnDependent Boutique Collection) Hotels, which is network of independent hotels to address this problem of feeling like operating on an island. To date, Pamela's experience as President and COO running independent hotels has proven invaluable, as she has successfully tested these sales/marketing/operations methods. IBC Hotels has a no-risk solution for many independent hotel owners — Pay only 10% of the incremental revenue based on reservations IBC sends the hotel and get both added reservations and a strong independent complementary brand. No long-term contracts, no high fees. No Hassle. Also, hotels get a FREE Frequent Traveler Program. IBC was founded by Independent Hoteliers and knows what it means to run a hotel independently and the challenges it bears. "Solutions for Independent Hoteliers by Independent Hoteliers"™. For more information, please visit: www.ibchotels.comsupport@ibchotels.comor call 1 (602) 944-1500.

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