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sbe and Preferred Hotel Group Expand Partnership with Addition of SLS Las Vegas Hotel & Casino to the Preferred Hotels & Resorts Brand

Thursday, March 06, 2014
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Preferred Hotel Group
Preferred Hotel Group
Leader in independent hotel branding

sbe and Preferred Hotel Group are pleased to announce a partnership that brings the highly anticipated SLS Las Vegas Hotel & Casino, a lifestyle-driven resort and casino opening on the Strip later this year, into membership of Preferred Hotels & Resorts, the ultimate worldwide luxury collection of independent hotels and resorts. Upon its opening Labor Day Weekend 2014, the 1,600-room mixed-use resort and casino will be the first and only destination in Las Vegas to offer iPrefer member benefits. SLS Las Vegas joins Preferred Hotels & Resorts alongside sister property SLS Hotel South Beach, which has been a member since 2012.

“Both the sbe and SLS brands are rooted in a commitment to unparalleled service, excellence, and innovation throughout every layer of our business and Preferred Hotel Group shares that commitment as well,” said Arash Azarbarzin, President of sbe Hotel Group. “We are delighted to continue to cultivate this partnership with added properties and forge a lasting relationship between global leaders in the hospitality industry.”

“Preferred Hotel Group is committed to enhancing the luxury lifestyle experiences that are afforded within our collection, so we are honored to expand our relationship with sbe by welcoming SLS Las Vegas as the newest member of Preferred Hotels & Resorts,” said Lindsey Ueberroth, President & CEO, Preferred Hotel Group. “The property will be one of the most notable, cutting-edge, and in-demand destinations represented within our portfolio, and we look forward to a long and successful partnership.”

SLS Las Vegas is an all-encompassing, mixed-use resort and casino with more than 1,600 guest rooms and suites, and 30,000 square feet of flexible meeting space. SLS Las Vegas will house a collection of sbe’s acclaimed restaurant and nightlife brands such as The Bazaar by José Andrés, Katsuya, Cleo, 800 Degrees, Umami Burger, The Sayers Club and The Griddle Café.

Utilizing 10,000 square feet of the SLS Las Vegas property, Fred Segal will be the exclusive retailer at SLS Las Vegas and will offer a wide range of stylish merchandise across categories. SLS Las Vegas will be home to seven Fred Segal-branded retail experiences located throughout the property. The property also features a world-class sports book operated by global gaming leader William Hill.

For more than 45 years, Preferred Hotels® & Resorts has represented the very best in refined travel, defined by anticipatory service, personalized guest experiences, and the highest standards of hospitality. As a member of Preferred Hotels & Resorts, SLS Hotel Las Vegas will receive a combination of strategic sales, marketing, distribution, and technology solutions. Travelers who visit the world-class property will be eligible to enroll in the iPrefer guest loyalty program, which extends points redeemable for cash-value Reward Certificates, elite status, and special benefits such as complimentary Internet to members upon every stay at more than 450 participating Preferred Hotel Group locations worldwide.

SLS Las Vegas will be bookable via www.PreferredHotelGroup.com and on Preferred Hotel Group’s “PH” GDS chain code starting April 8, 2014.

About sbe:
sbe is a creative hospitality company that develops, manages and operates award-winning hotels, restaurants and nightlife. Through exclusive partnerships with cultural visionaries, sbe is dedicated to delivering the best in design, culinary and entertainment. Already a proven leader in the hospitality and real estate industries, sbe has over 80 properties currently operating or in development, and has expanded several of its flagship brands including SLS Hotels, Katsuya by Starck, The Bazaar by José Andrés and Hyde Lounge nationally and internationally. Founded in 2002 by Chairman and CEO Sam Nazarian, sbe is a privately held company. More information about sbe can be obtained at sbe.com, or by downloading the sbe App.

About SLS Las Vegas:
SLS Las Vegas is an all-encompassing, mixed-use resort and casino with more than 1,600 guest rooms and suites, 30,000 square feet of flexible meeting space, and a collection of sbe’s acclaimed restaurant and nightlife brands. When it opens in 2014, SLS Las Vegas will provide an approachable experience that will feature The Bazaar by José Andrés, Katsuya by Starck, multiple unparalleled nightlife offerings, retail by Fred Segal and additional brands currently in development. For more information about SLS Las Vegas, visit slshotels.com/lasvegas, and to stay connected to the latest developments with the property, visit the Daily Blog.

About Preferred Hotel Group™
Preferred Hotel Group represents 650 of the finest hotels, resorts, and serviced residences in the world. Preferred Hotel Group’s brands include Preferred Hotels® & Resorts, Summit Hotels & Resorts™, Sterling Hotels™, Summit Serviced Residences™, Sterling Design, and Preferred Boutique™. Travelers gain valuable benefits through branded programs iPrefer™; Preferred Family, Preferred Pride, Preferred Golf™, and Preferred Residences™. For more information, visit www.PreferredHotelGroup.com and follow the brand on Facebook and Twitter.

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