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Palace Resorts Announces VP Sales & Marketing and PR Director

Wednesday, February 19, 2014
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Palace Resorts
Palace Resorts
HIGH END ALL INCLUSIVE

Palace Resorts - the company that sets the standard in five-star, all-inclusive resort accommodations - proudly announces the promotion of Kathy Halpern to Vice President of Sales and Marketing, and Cessie Cerrato to Public Relations Director for the brand’s seven oceanfront resort properties in Cancun, Cozumel, Isla Mujeres and Riviera Maya, Mexico, as well as Le Blanc Spa Resort in Cancun.

Previously Vice President of Marketing for Palace Resorts, in her new role as Vice President of Sales and Marketing, Halpern will collaborate with the sales team to develop effective strategies with a focus on increasing revenue while continuing to oversee strategic marketing, public relations and advertising initiatives and working with the company’s advertising agency, ISM, for marketing and advertising efforts.

Most recently, the brand’s Public Relations Manager, Cerrato has been promoted to Public Relations Director where she will continue to lead and execute publicity efforts, internal communications strategies and event and trade show activations for the Palace Resorts brand. Additionally, Cerrato will continue to manage the company’s public relations agency, Newlink Communications, for publicity efforts in Canada, the United States and Mexico.

“The continued development and evolution of the Palace Resorts brand has led to the organic growth of our executive team from within,” said Gibran Chapur, Executive Vice President of Palace Resorts. “With proven track records, a keen understanding of our brand and hands-on experience, both Kathy and Cessie have been instrumental in the company’s achievements, and we look forward to their continued success.”

A respected powerhouse of the hospitality industry, Halpern brings more than two decades of experience in both hotel and tour operator sales and marketing to her role as Vice President of Sales and Marketing. Prior to joining Palace Resorts, Halpern worked with Occidental Hotels & Resorts for more than 13 years. As Vice President of Sales and Marketing for the company, Halpern successfully managed product distribution, promotional marketing and brand strategy, public relations, business development in growing markets as well as launching new properties and re-branding existing hotels. Halpern’s past experience also includes tenure with Island Destinations, where she held several titles including Vice President of Marketing, specializing in Caribbean, Mexican and Greek island travel. Additional hospitality experience includes positions with Days Inn of America, Americana Hotels and Marriott Host International.

Before joining the Palace Resorts family in 2011, Cerrato built solid public relations foundation at Newlink Group, a leading communications agency in Miami, FL. As a Senior Account Executive with the company’s tourism practice, Cerrato honed her skills with accounts such as the Cancun Convention and Visitors Bureau, the Mexico Tourism Board (MTB), Visit Panama, Los Cabos, Aeromexico, the States of Jalisco and Quintana Roo in Mexico, One Bal Harbour Resort & Spa, Expedia Inc., Bacardi, HATUEY and ESPN Deportes, among others. Additional experience includes real estate publicity with South Florida based clients before joining M. Silver Associates, executing strategies on national travel, hospitality, consumer retail and financial service accounts.

For more information on Palace Resorts please visit www.PalaceResorts.com, call (800) 635-1836 or contact your preferred travel professional.

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About Palace Resorts
With seven oceanfront resorts overlooking the sparkling turquoise waters of the Caribbean Sea, Palace Resorts sets the highest standards for five-star all-inclusive vacations in Cancun, Cozumel, Isla Mujeres and Riviera Maya, Mexico. Offering luxurious and spacious accommodations accentuated by signature in-room whirlpool tubs, nightly entertainment, the Caribbean’s most extravagant spas and premier Jack Nicklaus signature golf courses; Palace Resorts offers a truly exceptional experience for travelers. The unparalleled level of service and comfort found at each property makes Palace Resorts a leading provider of world-class resort vacations.

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