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Hotel Equities Names Bert Haifley Task Force Manager for Firm’s Portfolio

Monday, February 17, 2014
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Hotel Equities
Hotel Equities
Hotel Development and Management

Atlanta-based Hotel Equities (HE) recently named Bert Haifley to the position of Task Force Manager for the firm’s portfolio.

As Task Force Manager, Mr. Haifley is available to assist in new transitions and acquisitions for the firm as Hotel Equities continues its strong growth momentum. His responsibilities cover the overall operation of the hotel including hiring, training and all of the metrics required to assure its success. This is an opportunity to continue to hit the ground running day one on all new hotels that come into the portfolio and make a real difference quickly for HE’s ownership groups.

“Bert has served in a variety of posts across several key brands and brings a wealth of experience to our firm,” said Brad Rahinsky, Chief Operating Officer of Hotel Equities. “We can count on him as an effective leader who will help us onboard talent, ramp up acquisitions or fill a key management position at one of our hotels. His expertise in Food and Beverage is a real win for the organization as we continue to grow in the full service hotel arena.”

Mr. Haifley came to Hotel Equities from the Courtyard by Marriott Atlanta Buckhead where he held the General Manager position for Interstate Hotels. He began his hospitality career with John Q. Hammons Hotels at the Holiday Inn North in Springfield, Missouri as the Assistant General Manager and Director of Food and Beverage. In his 17 years with the firm, he held several posts including Opening GM at the Courtyard Fort Smith, Arkansas and, later, at the Residence Inn Joplin, Missouri. In 2012, he moved to metro Atlanta as the General Manager for the Courtyard by Marriott Decatur for Noble Investment Group. He has won several ‘opening hotel of the year’ accolades.

Mr. Haifley is a graduate of Missouri State University with a B.S. in Hospitality and Restaurant Management. He and his wife reside in Decatur, Georgia with their young daughter. Active in his church, he volunteers at several local nonprofit organizations. A baseball fan and sports enthusiast, he enjoys golf, running and cycling.

Hotel Equities (HE) is an Atlanta-based full-scale hotel management, development and consulting firm. Frederick W. Cerrone, CHA, serves as President and CEO. HE presently holds more than 45 properties in its portfolio. For more information, visit www.hotelequities.com

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