In a strategic move to offer the best possible service levels to meeting planners and guests while maximizing its own group business, John Q. Hammons Hotels & Resorts ("JQH"), the largest private, independent owner and manager of hotels in the United States, has announced that it is deploying Passkey's GroupMAX hotel booking technology at 39 additional hotels, bringing the total "Passkey-enabled" count to 43.
JQH initially implemented GroupMAX at four of its properties in 2011, where the results have been spectacular, both in terms of lifting service levels to meeting planners and guests and increasing revenues and profits for the hotels. These positive results were the key catalyst for the decision to multiply the deployment ten fold, from 4 to 43. The 39 new properties include 24 Embassy Suites, one Hilton, six Marriotts, four Renaissance Hotels, and four independents.
With GroupMAX, JQH hotels will be able to offer its group guests a variety of new accommodation options such as room upgrades, extended stays and hotel add-ons. This provides guests with a more enjoyable and complete lodging experience, while allowing the hotels to generate considerable incremental revenue.
The deployment of GroupMAX is expected to drive incremental revenue gains of over $2.5M per year, in addition to significant cost savings and increased planner satisfaction and loyalty.
"Based on the return GroupMAX has been delivering for us at four of our hotels, we decided to implement it at the majority of our properties to multiply that return. GroupMAX increases revenues and lowers reservation costs. Our decision to deploy this technology at more properties just made business sense," remarks Phill Burgess, vice president, sales and revenue management for JQH.
"John Q. Hammons must be applauded for providing their hotels with the right set of tools not only to increase revenues, but most importantly, to raise service levels to meeting planners and guests," states Greg Pesik, president and CEO of Passkey. "The key to greater revenue and higher service levels for hotels is increasingly a technology question. JQH clearly understands that."
About John Q. Hammons Hotels & Resorts
Springfield, MO-based John Q. Hammons Hotels & Resorts (JQH) is the largest private, independent owner and manager of hotels in the United States, representing brands such as: Marriott, Hilton, Embassy Suites Hotels, Sheraton, IHG, Chateau on the Lake Resort / Spa & Convention Center and Plaza Hotels Collection. With a portfolio of 78 hotels representing nearly 19,000 guest rooms/suites in 24 states, JQH's properties are dominant in their markets. Founded on the extraordinary vision of John Q. Hammons and built on his legacy of excellence spanning more than 50 years, JQH has become one of the most recognized and award-winning companies in the hospitality industry. Built to be the best, John Q. Hammons Hotels & Resorts continues to set the standard in hospitality management and hotel development. For more information about John Q. Hammons Hotels & Resorts, visit the company's website at www.jqhhotels.com or www.facebook.com/jqhhotelsresorts.
About Passkey International, Inc.
Passkey (www.passkey.com) is the travel industry's leading hotel booking technology for meetings and events. The Company's cloud-based platform, GroupMAX, is used by thousands of hotels, destinations and meeting planners worldwide to manage the hotel accommodation process for events of every size. At the heart of GroupMAX is the ability for group guests to book their hotel rooms online in event-specific booking websites while enjoying multiple stay and upgrade options. With offices in the US, UK and Singapore, the Passkey global network now includes over 90% of major US and UK Convention and Visitors Bureaus, as well as a wide range of hotels, casinos, resorts, meeting planners, corporations and meeting management companies.