Enchantment Group has promoted talent from within, announcing the appointment of Serene Sanders as Corporate Spa & Programming Director of the management firm. Sanders, who joined Mii amo as Spa Director in 2011, is now responsible for managing spa operations across Enchantment Group, including developing treatments, treatment menus, spa programming, events and new projects, and implementing programs with on-property management and spa teams.
Over the year ahead, Sanders will also develop and implement new resort activities, including the aforementioned spa operations, for the group's Virginia resort, Tides Inn in Irvington, VA.
"We are pleased to promote Serene within the Enchantment Group family," said Mark Grenoble, President and CEO of Enchantment Group. "Her expertise and skills within the health and wellness industry are important to our spas, and we look forward to exciting future programming for our ever-expanding brand."
Sanders' leadership has been integral over the past few years to the success of Mii amo, consistently ranked among the world's best spas. During her tenure as Spa Director, Mii amo was accredited as the #1 destination spa in North America by Condé Nast Traveler in 2013. She also introduced popular programs that highlighted the spa's canyon location, such as the Spirit of the New Moon and Spirit of the Full Moon treatments that are offered only during each moon's phase, as well as Seven Treatments for Seven Canyons Golfers, a series of pre- and post-game spa treatments designed for Enchantment guests who enjoy exclusive access to Seven Canyons golf course.
Serene brings more than two decades of experience in the holistic health industry to her position. Prior to joining Mii amo, she was a spa consultant to Round Hill Hotel & Villas in Montego Bay, Jamaica, and Spa Sales & Marketing Manager at Joya Spa at the Montelucia Resort in Scottsdale. She is licensed in massage therapy, certificated as an Aura-Soma practitioner and Natural Force Healer, and has credentials in metaphysical and holistic studies.
Sanders was born and raised in Washington state. She is based in the Enchantment Group headquarters in Scottsdale.
About Enchantment Group Enchantment Group
focuses on developing and managing all aspects of hotels, resorts, spas and communities. Headquartered in Scottsdale, Arizona, Enchantment Group provides highly personalized branded or customized resort and spa development and management services in ways that maximize performance and return on investment. Award-winning properties managed by Enchantment Group include Mii amo, Enchantment Resort, and Seven Canyons, all in Sedona, Arizona; and the Tides Inn and Golden Eagle Golf Club in Irvington, Virginia. Enchantment Group is part of Montreal-based 360 VOX Corporation, a real estate and hotel development company.