Atlanta-based Peachtree Hotel Group (PHG) is a hospitality success story. The company expanded from 9 properties in 2010 to a substantial evolving portfolio of 27 hotels in 2014. PHG specializes in mid-scale select service properties from Marriott, Hilton, IHG, and Starwood. One early part of PHG’s success recipe was its consolidation of sales management and corporate account tracking for all properties to a centralized, web-based sales and catering system.
“We focus on major-brand select service properties because they are easier to run than full-service,” said Tammie Taylor, PHG’s vice president, operations. “Select service assets have less overhead, but they still require a robust sales and catering system to develop and manage corporate accounts that drive revenue. Our franchisors do not mandate a sales system, so in 2010 we implemented one robust cloud-based sales platform across our entire multi-brand portfolio. It enables us to centralize all our accounts to provide corporate oversight. In addition, each property has its own sales and catering system for group sales and event and meeting room management.”
Taylor noted that while full-service properties have a dedicated sales staff, the general manager often has the sales responsibility in our select service brands. “We chose the hotel SalesPro system from hotel SystemsPro because it provides the comprehensive functionality we need and is very easy for our managers to use.” hotel SystemsPro is a leading provider of ASP-based enterprise hotel sales software, maintenance automation, and guest service solutions.
Browser-based system makes it easy and cost effective to add properties
As Peachtree Hotel Group expanded, it was able to easily add the new properties to its corporate sales and catering system. hotel SalesPro only required internet connectivity at the property. “We did not have to purchase additional hardware for our property sales systems. hotel SalesPro replaced our big ‘sales Bible.’ The system maintains a central record of all corporate accounts, contacts, traces, account history, and current bookings. It also provides reports and forecasts for each property. It helps us sell effectively,” Taylor said.
“Other sales systems are more complex and difficult to operate. In contrast, hotel SalesPro is easy to learn and our staff can put it to work quickly,” Taylor said. “Our new managers take free web-based system training first; then regional managers help our property managers complete their training. PHG’s managers appreciate that hotel SystemsPro offers free online training throughout the year.”
hotel SystemsPro also offers the hotel ServicePro maintenance, guest service, and communication system; the hotel WebSpace online marketing solution; and hotel ProposalPro, an easy to use web-based RFP response solution.
“I have a great team of regional sales managers who oversee property activity and assist our managers with their sales processes,” Taylor said. “GMs have hotels to run. If we see something on a STAR report that deserves attention and the GM is not available, I pull up the property info myself. Our regional sales team often reviews property account activity remotely to support sales. Additionally, some of our corporate accounts extend across multiple properties. Our centralized hotel SalesPro system lets us remotely track company accounts and strengthen the account relationship to increase room nights.”
About half of PHG’s properties have meeting space and a director of sales. In these hotels, the company uses hotel Sales & CateringPro. “Our larger properties use the catering function to manage meeting space, maintain event operations, and generate BEOs, contracts, and many other reports,” Taylor said.
About Peachtree Hotel Group
Peachtree Hotel Group invests, operates, and develops premium-branded, select- and limited-service and extended-stay hotel assets under the Marriott, Starwood, Hilton, Hyatt, Choice, and InterContinental Hotels Group flags. Since its inception, Peachtree has acquired or developed more than $250 million of hotel properties and first mortgage notes. Peachtree currently owns, operates, and invests in 3,642 hotel guest rooms in 40 assets throughout the United States, comprised of a real estate portfolio of 25 assets and a note portfolio of 15 assets. For more information, please visit www.peachtreehotelgroup.com.
About hotel SystemsPro
hotel SystemsPro is an award-winning technology innovator founded in 1996. More than 90% of our employees have hotel operational backgrounds. The company’s solutions and services help hotel operators and multi-property hotel groups efficiently manage assets, increase sales, and reduce operating costs. hotel SystemsPro’s tailored solutions scale across all property types and any flag. Our staff provides professional, personalized online training at no additional cost. A single, global sign-on to hotel SystemsPro’s product suite lets managers seamlessly toggle between multiple property systems and reports, to validate staff activity 100% of the time - 24/7, anywhere, anytime - in less than 60 seconds. hotel SystemsPro can disable a user’s ability to access data in less than 1 minute. We make our clients’ staff and assets more productive.
hotel SalesPro, a web-based multi-property enterprise sales and catering system. Its scalable functionality increases sales efficiency for hotel chains and independent properties.
hotel ServicePro, an economical hotel maintenance solution that preserves property asset value and improves guest service. It automates the communication, scheduling, tracking, and reporting of tasks that surround guest requests, best practices, safety requirements, and preventive and equipment management.
hotel WebSpace, an online marketing solution that enables properties to tailor their web presence and attract more business. It converts browsers to buyers on search engines like Google, Yahoo, and Bing.
hotel ProposalPro, a two-tiered, web-based response to RFPs that generates a quick proposal, can also propagate the RFP to 10 properties for multiple responses.
For more information, please visit www.hotelsystemspro.com.