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TSA Solutions Appoints Christine Liu as Regional Director of Business Development for China

Cornell alumna and China native to spearhead regional growth for global leader in revenue-generating hotel training programs and technology.

Tuesday, February 11, 2014
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TSA Solutions, a leading global provider of measurable and sustainable revenue performance enhancing solutions for the hotel industry, has tapped Christine Liu, a hospitality professional with extensive sales experience in China, as its regional director of business development for the Greater China market. TSA Solutions' flagship product is the Front Desk Upsell program, which combines skills training, technology and ongoing performance management tools to help hotels generate greater revenues and higher guest satisfaction scores.

"With international hotel companies continuing their rapid expansions in Greater China, we believe the region has the potential to become the top revenue-producing region for TSA Solutions in 2014," says Klaus Kohlmayr, TSA Solutions' chief commercial officer. "To give the region the attention it deserves, we have decided to make Greater China a standalone region, with its own regional director of business development. We believe that Christine is just the right person to help us achieve our objectives."

TSA Solutions partners with 150 client hotels in Greater China, helping them achieve a regional RevPAR uplift of 2.5% on average, with some properties exceeding 6% RevPAR growth directly resulting from upsell.

Liu chose to join TSA Solutions due to the company's strong reputation for quality products and services, which happen to be particularly relevant for the rapidly expanding China hotel industry. "I really appreciate that TSA's unique blend of performance solutions is powered by people with a passion to be true partners for the hotel industry," Liu says. "TSA is more than just a vendor. That focus on partnership and client success is really what sets them apart from everyone else and makes them unique, fueling the company's impressive growth."

Experienced in yield management and revenue analysis for the hospitality industry, Liu joins TSA Solutions from revenue management systems vendor EasyRMS, for which she spent seven years as a revenue management consultant and the country manager for China. Liu, who has studied at both Shandong College of Tourism and Hospitality and Cornell University's School of Hotel Administration, will be based in Beijing.

"Christine has worked tirelessly and successfully to develop the Greater China market for international hospitality vendors," Kohlmayr says. "I know her to be extremely passionate and highly connected, especially with domestic hotel companies in China."

"The growth of domestic hotel chains is stronger than ever. In order to gain fair market share, improve service levels, enhance guest satisfactions and employee loyalty, they need partners like TSA for support not only in skill training, but also in driving performance," said Liu.

TSA Solutions hotel partners typically report significant revenue gains beginning just weeks after implementing the training program, in addition to measurable improvements to guest service levels. TSA Solutions' Front Desk Upselling program uses proven techniques to train hotel staff on how to explain the advantages and benefits of premium room types to guests. Upselling strategies focus on engaging guests in a way that actually enhances guest satisfaction scores by engaging customers to establish their needs. TSA Solutions performance management platform and reporting tools complete the package showing performance impact in so many areas and exposing unrealized opportunities to continue performance growth.

TSA Solutions hotel partners typically post incremental revenue of two to three times higher after implementation of the Front Desk Upselling solution. Generating more than $150 million in incremental rooms revenue in 2013 for TSA Solutions' hotel partners, the TSA solution includes a strong performance measurement platform that clearly illustrates the cost of the TSA Solutions technology as a percentage of revenue produced, which simplifies total ROI. Using these measurement tools, TSA Solutions hotel clients are able to conclusively demonstrate the internal business cases for upselling.

Unlike most other upsell technology vendors, TSA Solutions partners with client hotels on a long-term basis to monitor results and ensure their success. TSA Solutions employs a proven methodology that provides hotel partners with an ongoing upsell strategy, including specific tactics for revenue maximization and driving incremental revenue, while delivering added value to hotel guests.

For more information about TSA Solutions, please visit www.tsa-solutions.com.

About TSA Solutions | TSA Solutions is a leading global provider of measurable and sustainable revenue performance enhancing solutions for the hospitality industry. Since 1987, TSA has helped to identify and maximize revenue opportunities for thousands of the world's most recognizable hotels in more than 78 countries, and has become the partner of choice for independent hotels, as well as national, regional and international hotel groups. TSA's proven solutions include a unique combination of skills education, technology and ongoing performance management tools for front desk upselling, reservations, sales, restaurant/bar, and meetings/events. Headquartered in Singapore, TSA maintains operations in over 45 countries throughout Asia-Pacific, the Middle East, Europe and North America. For more information, please visit www.tsa-solutions.com.

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