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Genares Achieves Milestone With Direct Connectivity to Sabre GDS

Friday, February 07, 2014
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Sabre Hospitality Solutions
Sabre Hospitality Solutions
distribution, CRS, marketing, consulting

Genares™, the fast-growing reservations technology provider serving hotels worldwide, has achieved a technology milestone that offers multiple benefits to its clients. Genares has completed their direct connectivity interface to the Sabre Global Distribution System (GDS).

“We no longer have to rely on the traditional system of using third-party switches to connect to Sabre,” explained Ursula Rhode, COO. “Genares has climbed to the top of the technology ladder in our industry. We now offer a state-of-the-art, seamless environment with significant new advantages for our clients around the globe.”

The new interface with Sabre brings critical improvements for clients of Genares including: Faster, more streamlined communication with the GDS; real-time rates and availability from the Genares reservations system; speedier rollout of enhancements and updates; better inventory control; and potentially reduced costs.

“We are constantly monitoring technology advancements and quickly incorporating them in order to provide our clients the most sophisticated options and services,” added Rhode. “When we can offer something as critical as direct connectivity with a player as big as Sabre, it's a win win for everyone, as well as a competitive advantage.”

About Genares:
Genares is a privately-held hospitality reservations technology provider and was created by hoteliers for hoteliers. Genares provides the most hospitality distribution options and is uniquely positioned to provide end-to-end solutions to hotels looking to maximize their opportunities in fiercely competitive markets. The platform enables a hotel to optimize its distribution by managing all distribution including GDS, OTA, Web (customizable websites and booking/mobile engines), Call Center Services, and Channel Management – from a single real time connection. An extensive two-way PMS interface library, real-time Revenue Management, eMarketing, Business Travel Sales & Marketing and RFP/Consortia programs round out Genares’ full range of services. Genares with general partners Ricky A. Wilkins, Michael G. Wilkins and President Eugene Harris is headquartered in Irving (Las Colinas), Texas with additional offices across the U.S. as well as in Europe and Dubai. More information about Genares is at www.genares.com or by calling 817-722-2800.
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