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B Hotels & Resorts Launches Art Program At New Lake Buena Vista Resort

Wednesday, February 05, 2014
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Orlando’s newest lifestyle hotel – B Resort, located in the Walt Disney World® Resort – is offering local artists and galleries the opportunity to showcase original works in its hotel, opening in 2014 steps away from Downtown Disney® area. The resort is accepting submissions, now through March 15, from artists who wish to participate in this innovative program.

The new “B Artistic Exhibit” will showcase the vibrant local art scene to travelers who come from around the world to Orlando’s bustling Tourism Corridor. Selected works from Central Florida’s artists and galleries will be prominently displayed in the pre-function area of the expansive meeting spaces. Guests will be able to purchase the displayed works, and all proceeds from art sales will go directly to the artists.

“We are looking for works that are inspired as well as welcoming and fun,” said Veronica Miranda, director of brand services for the stylish new B Hotels & Resorts®. “Selected pieces will be part of an eclectic display that complements the hotel’s playful and contemporary design. We are excited to implement this new community program throughout our brand, not only in Orlando but also at B Ocean (in Fort Lauderdale) and b2 miami downtown.”

B Resort welcomes works of different mediums, including photography, sculpture, painting and mixed media. As a part of the B Artistic Program, the resort will also provide a studio space on property for a selected local artist to be used as his or her studio for a duration of one year for each fortunate artist. B Resort will also feature specialty classes and art activities in which guests of the resort will be invited to participate.

The brand-wide B Artistic Program is designed to showcase the talents of local artists with vibrant, rotating exhibits of fine art. An expansion of the highly successful “Capturing Miami – You Should b2! Photography Contest” launched at b2 miami downtown last year, B Resort will be the first property to launch the official local artist exhibit for the program. The B Artistic Program is slated to open exhibits later this year at other B Hotels & Resorts® properties: B Ocean Fort Lauderdale, mere steps away from the Atlantic Ocean, and b2 miami downtown, overlooking Biscayne Bay and the Port of Miami.

“We are a brand of self-expression hospitality, and what better way to express oneself than through art,” Mrs. Miranda explained. “This is a great opportunity for artists and galleries. Placing their works in the heart of world-class destinations will provide one-of-a-kind exposure. Plus, all proceeds from sales will go directly back to the artists and galleries, so we will be providing an incredible outlet for the community.”

B Inspired
With its launch in 2010, B Hotels & Resorts® captured the hospitality industry’s attention with its unique Self-Expression Hospitality™ concept. Designed to inspire and delight, the brand targets experience-driven travelers with its hallmarks of innovative design, approachable rates and rich local character.

As the brand’s first resort, the cool and contemporary B Resort will house 394 guestrooms and suites, as well as more than 25,000 square feet of flexible function space for meetings, weddings, receptions and other events. Located within easy walking distance to Downtown Disney® area, the property is close to all Walt Disney World® Resort and Orlando theme parks, as well as shopping, dining, nightlife, and entertainment.

B Resort will target sophisticated, aesthetically inclined travelers, including families, couples, groups and business travelers. The property will be home to the first full-service B Indulged® Spa and the inaugural American Q restaurant featuring gourmet barbeque cuisine by internationally renowned Jeffrey Chodorow of China Grill Management. Among its other engaging amenities: FreeB WiFi; courtesy iPads; Monscierge® digital touchscreen concierge and destination guide; and an environmentally conscious, zero-entry, saltwater pool with interactive water features, cabanas, fire pits and kids’ zone.
For more information about the B Artistic Program, go to http://www.bhotelsandresorts.com/b-artistic.php. For information how to participate in the B Artistic Program in Orlando, contact the B Experience Manager at ana.suarez@bresortlbv.com.

About B Hotels & Resorts®
B Hotels & Resorts® defines and establishes the next generation of lifestyle hotels, inviting guests to revel in Self-Expression Hospitality™ and tailor experiences how they desire them to be. The D(destination)-N(n’vogue)-A(approachability) of each hotel defines the identity, character and available programming, while creating a fresh and approachable setting that welcomes today’s travelers, both business and leisure. Core B Signature Elements, available at each property, ignite a genuine emotional connection to the hotel and the brand. Combining lifestyle characteristics with distinct, engaging elements, guests are provided a platform to express their individuality with no inhibitions.

Headquartered in South Florida, B Hotels & Resorts® offers two hotel categories targeting savvy, sophisticated and experience-driven guests. Full-service B hotels offer a Lifestyle without Attitude™ experience, while b2 hotels combine comfort and style at a value for an experience defined as Lifestyle within Reach™. For additional information on B Hotels & Resorts® visit www.bhotelsandresorts.com or contact 954.389.1919.

About Crescent Hotels & Resorts
Crescent Hotels & Resorts is a nationally recognized, top-10 independent third-party operator of hotels and resorts. Crescent currently operates approximately 80 hotels and resorts, with approximately 19,000 rooms in the United States & Canada. Crescent is one of a small group of independent management companies approved to operate hotels under the Marriott, Hilton, Starwood, Hyatt and InterContinental flags. Crescent also operates a collection of legendary independent hotels & resorts. For more information, please visit www.chrco.com.

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