Radisson Blu®, one of the world’s leading hotel brands, proudly announces a new partnership with This Works®, the natural product line created by Kathy Phillips, Creative Director of Condé Nast Asia and a leading beauty and health expert. Available exclusively at Radisson Blu hotels and resorts around the world, the new guest amenity line, titled In Transit, pays homage to the lifestyle of the conscious traveler. The global rollout across all Radisson Blu hotels and resorts worldwide will begin in early 2014.
The This Works guest amenities line echoes the aspirations of the Radisson Blu guest, a world-traveler who seeks a comfortable, unique experience, enhanced by beauty essentials with aromatic fragrances and therapeutic effects. The In Transit range of products includes a reviving shower gel, shampoo and rebalancing conditioner, as well as shower cap and vanity kits. Radisson Blu will also provide additional indulgences like bath salts and healing hand cream in select hotels. The line features an uplifting signature fragrance, containing the revitalizing effects of green mandarin and rosemary.
This Works represents modern, natural beauty and its award-winning skincare, body and bath range offers naturally effective products that deliver what they promise. Kathy Phillips describes In Transit as “an invaluable group of multi-tasking essentials that are versatile, hard-working, reliable, luxurious and natural.” Every product is designed to help ease the demands of modern life, which include early mornings, pressures and irregular sleep patterns.
“Radisson Blu continually strives to provide its guests with an upscale international hotel experience, and guest amenities are an important part of it. This Works was a natural fit. The incredibly bold vision of Kathy Phillips is now brought to our guests at our more than 270 Radisson Blu hotels around the world,” said Rose Kutzli, vice president, Branding, Radisson Blu. “This Works’ vision is to deliver iconic solutions for modern beauty needs, drawing upon nature’s laboratory – responsibly. Our guests will be rewarded with this beautiful promise as they indulge at any Radisson Blu hotel or resort, near or far.”
“We are very proud to be able to offer This Works products exclusively to our guests staying in all Radisson Blu hotels. This Works and Radisson Blu are well matched as they are both stylish and sophisticated with an international appeal. This Works products will be well received by guests in Asia as they are always seeking natural remedies and organic care products to enhance their well being and they will be available in all Radisson Blu hotels in Asia Pacific from Shanghai and Delhi to Phuket and Fiji starting from April 2014,” said Lucinda Semark, executive vice president, Revenue Generation, Asia Pacific, Carlson Rezidor Hotel Group.
Created exclusively for Radisson Blu, each amenity will offer a truly natural indulgence, free of harsh chemicals and packaged with recyclable materials. The thoughtful product mirrors the undeniable commitment from Radisson Blu to respect and protect the environment.
About Radisson Blu®
Radisson Blu® is one of the world’s leading brands with more than 270 hotels in operation in 62 countries. The brand’s vibrant, contemporary and engaging hospitality is characterized by a unique Yes I Can!SM service philosophy, and all of its first class hotels offer a range of signature features that are empathetic to the challenges of modern travel, including the 100% Satisfaction Guarantee. Distinguished the world over as the HOTELS DESIGNED TO SAY YES!TM, Radisson Blu offers a vivid visual celebration of leading-edge style where the delight is in the detail. Radisson Blu properties are located in prime locations in major cities, airport gateways and leisure destinations across the world.
Radisson Blu is part of the Carlson Rezidor Hotel Group portfolio of brands which also includes Radisson®, Park Plaza®, Park Inn® by Radisson, Country Inns & Suites By CarlsonSM and Hotel Missoni. For reservations and more information visit, www.radissonblu.com
or the brand’s newsroom at www.radissonblu.newsroom.com
About This Works®
This Works make all natural beauty products suitable for every skin type. They believe that busy modern lives should not rule out intelligent beauty solutions – if anything, today’s pace of life and all the environmental stresses attacking our skin demand more careful thought about our skincare routine.
This Works believe that natural skincare is best. All their products are practical yet luxurious, harnessing the power of nature’s laboratory to meet your skin’s unique needs. Skincare and beauty products don’t need artificial ingredients to be highly effective, and all natural ingredients – like plant oils, vitamins and natural sources of antioxidants – have the added bonus of aromatherapy benefits.
Combined in This Works’ original therapeutic blends, natural ingredients like Lavender and Rosehip are highly effective at soothing the body and mind. This Works’ sleep products – from bath salts to oils, creams and pulse point remedies – offer the dual benefit of being natural skincare and insomnia cures. Our products show that with calming scents and gentle ingredients, good quality natural skincare can also make natural remedies for sleep.
This Works’ products are suited to a range of ages and skin types, to discover the full product range, please go to www.thisworks.com