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Aloft Set to Launch in Sarasota, FL

Opening in August 2015, Aloft Sarasota brings Leading-Edge Design, Live Music and Innovative Technologies to the Area.

Monday, February 03, 2014
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Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced that its leading-edge Aloft® brand plans to debut in Sarasota, Florida in August 2015. Owned by a joint venture between JWM One Palm Avenue, LLC and iStar Financial, Aloft Sarasota will offer 139 spacious, loft-like rooms, urban-influenced design and a vibrant, social atmosphere.

“We look forward to introducing Aloft to Sarasota, our seventh Aloft in the state, catering to the next generation of travelers with initiatives in music, design and technology,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. “Aloft is on track to open its 100th hotel in 2014, fueled by rising demand among savvy travelers who appreciate the brand’s distinctive design, innovative programs and partnerships and buzzing social scene.”

Located at One Palm Avenue, Aloft Sarasota will be walking distance to the Florida Studio Theatre, Sarasota Opera House, Marie Selby Botanical Gardens, the Florida State College of Medicine – Sarasota campus, and numerous shops and restaurants. Guests will enjoy easy access to the city’s beaches and leading attractions such as the Van Wezel Performing Arts Hall, the John and Mable Ringling Museum of Art and Mote Marine Aquarium. Hotel amenities will include an outdoor Splash pool, W XYZ®bar, 24-hour fitness center and 610 square feet of flexible meeting space, ideal for both business meetings and social gatherings.

“Aloft Sarasota will offer travelers an enticing, new option on Florida’s scenic Gulf Coast, as we continue to accelerate the brand’s growth in cities across North America,” Allison Reid, Senior Vice President of North America Development, Starwood Hotels & Resorts Worldwide, Inc. “The Aloft brand has cultivated a loyal fan base among the next generation of travelers with its distinctive style and innovative offerings, all at an affordable price.”

From technology-forward Smart Check In – the only mobile check in that allows guests to completely bypass the front desk – to its design-led focus, including a recent exclusive partnership with Design Within Reach (DWR) and vibrant W XYZ® bar experience featuring live acoustic music, the Aloft brand delivers an authentic and vibrant guest experience.

About Aloft Hotels
With more than 75 hotels in 14 countries around the world, Starwood’s Aloft brand delivers a fresh approach to the traditional staid hotel landscape. For the ‘always on’ next generation of traveler, the Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. For more information, please visit www.alofthotels.com. Aloft, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest(R) program, the industry’s richest loyalty program. To learn more, please visit spg.com.

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with nearly 1,200 properties in 100 countries, and 171,000 employees at its owned and managed properties. We are a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. One of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG) allows members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.

About Aloft Sarasota
Aloft Sarasota is a joint venture between JWM One Palm Avenue, LLC. and iStar Financial, a publicly traded Real Estate Investment Trust. JWM One Palm Avenue, LLC. is a partnership between Meshad Family Enterprises, Dennis J. McGillicuddy and Kent Levenson. The project is being developed by the JWM Management team consisting of John Meshad, Gavin Meshad, Kent Levenson and Shane Eagan. JWM Management is highly experienced in every aspect of the development process having successfully developed and managed over one million square feet of office and retail space since 1989. Meshad Family Enterprises was the principal owner and developer of the St. Regis Hotel and Residences in Atlanta, Georgia.

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