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Starwood Hotels’ Sizzling Aloft Brand Set to Launch in Coral Gables

Wednesday, January 29, 2014
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Starwood Hotels & Resorts Worldwide
Starwood Hotels & Resorts Worldwide
Owner, manager and franchisee of 9 brand

Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) announced today that its forward-thinking Aloft® brand will debut in Coral Gables as part of a sleek, new mixed-use development. When it opens in January 2016, Aloft Coral Gables will be the eighth Aloft in Florida and will feature 137 spacious, loft-like rooms, urban-inspired design and a vibrant, social atmosphere. Following the August 2013 opening of Aloft Miami-Brickell, Aloft Coral Gables is the second Aloft hotel project owned and managed by a joint venture between Sunview Companies and HES Group.
“We look forward to introducing Aloft to the Coral Gables community, where it will appeal to savvy, next gen travelers and area residents alike with its distinctive design, innovative music programs and active social scene,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. “Aloft continues its explosive growth, amid rising demand for the brand’s innovation and style, in Florida and worldwide.”

Centrally located at 2524 LeJeune Road, Aloft Coral Gables will anchor a highly anticipated, mixed-use occupancy development that will also include retail shops and an upscale restaurant. Minutes from Miami International Airport, the new Aloft Coral Gables is poised to capitalize on the neighboring offices of numerous Fortune 500 businesses and is a short distance from major draws like the Port of Miami, Vizcaya, Coconut Grove, and sunny South Beach. Just a block away from the historic Miracle Mile, guests will enjoy walking to a myriad of shopping, gallery, theater, and restaurant options. Hotel amenities will include a striking W XYZ®bar featuring live acoustic music, an outdoor Splash pool, 24-hour RE:charge gym, and 600 square feet of flexible meeting space, ideal for both business meetings and social gatherings.

“We are delighted to open our second Aloft hotel in partnership with Sunview Companies and HES Group, as we rapidly expand the brand across Florida and throughout North America,” Allison Reid, Senior Vice President of North America Development, Starwood Hotels & Resorts Worldwide, Inc. “Aloft Coral Gables will offer an entirely fresh perspective on lodging with its urban design, unique lifestyle programming and social atmosphere.”
“It is an exciting time to be in Coral Gables. We are thrilled to be joining the community, and continuing our partnership with Starwood Hotels in our next Aloft-branded venture,” said Pedro Villar, CEO, Sunview Companies.

“The mix of Aloft’s modern style set amongst Coral Gables’ historic architecture really speaks volumes about the kind of experience that awaits our guests,” said Francisco Arocha, CEO of HES Group.

The Aloft brand’s innovative and exclusive initiatives set it apart – from technology-driven keyless Check-In, the only mobile check in that allows guests to completely bypass the front desk, to its design-led focus including a recent exclusive partnership with Design Within Reach (DWR); and the Live at Aloft Hotels music programming in the W XYZ® bar – Aloft delivers an authentic and vibrant guest experience.

About Aloft Hotels
With more than 75 hotels in 14 countries around the world, Starwood’s Aloft brand delivers a fresh approach to the traditional staid hotel landscape. For the ‘always on’ next generation of traveler, the Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. For more information, please visit www.alofthotels.com. Aloft, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest(R) program, the industry’s richest loyalty program. To learn more, please visit spg.com.

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with nearly 1,200 properties in 100 countries, and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.

About Sunview Companies
Sunview Companies is proud of its 50% ownership stake in Aloft Coral Gables and Aloft Miami-Brickell. With extensive experience in the real estate development and construction industries, Sunview Companies has been an important presence in southeast Florida for the last 35 years. With ownership in several rental projects in the Miami area, a variety of major construction management contracts in their portfolio, and an inspired outlook on the future – Sunview Companies continues to be an industry leader and innovator now and into the future.

About HES Group
HES is a well-established group of hospitality entrepreneurs with extensive expertise in Latin America. HES controls Coral Gables Hotel Properties LLC, a new Florida entity that holds a 50% stake of Coral Gables Miracle Mile Hotel LLC. The HES portfolio of projects includes the iconic 60-year-old Intercontinental Tamanaco Hotel in Caracas, Venezuela, and the new VIP hotel in Caracas. HES is also known for its ownership and operation of the MLB-affiliated winter league professional baseball team, Tiburones de La Guaira BBC (The Sharks).

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