It has been one year since America’s Best Franchising bought the Jameson brand and during that time, the company has increased the number of Jameson properties by 136% -- from 11 hotels at acquisition to 26 hotels open today. That’s an increase of 210% in total number of Jameson rooms, from 670 at acquisition to 2,070 now.
“Hotel owners are always looking for the next big thing,” says Doug Collins, Chairman and CEO of America’s Best Franchising. “Jameson shows them that a trusted name and a proven concept can deliver results quickly, economically, and effectively.”
According to Collins, America’s Best Franchising was attracted to Jameson in large part because of its strong potential for expansion.
“Among travelers, Jameson is known for its dependable value-based accommodations, while among owners, the brand is known as a dependable value-added investment,” explains Collins.
“This combination provides us with a powerful opportunity to expand into the mid-market segment, especially in the southeastern United States -- and that’s exactly what is happening.”
Of the 26 Jameson properties now operating, 14 are in Georgia; three are in North Carolina; two each are in Alabama and Indiana; and one each are in Florida, Illinois, Kentucky, South Carolina, and Virginia.
“Now to make Jameson even more attractive for both owners and travelers, we are introducing an updated look that’s suited for either renovations or new construction,” says Collins. “Typically, our expansion opportunities for Jameson are conversions -- but we also expect several new construction Jameson properties within the coming months.
The new architectural design embraces both the classic lines of a Southern plantation home and the energetic curves of contemporary construction, while the interior FF&E blends traditional charm and character with the latest in modern amenities.
“The result is a limited service midscale property with unlimited comfort for travelers and unlimited opportunity for owners,” adds Collins. “That’s why we see a very bright future of continued guest loyalty, owner profitability, and brand growth for Jameson.”
Atlanta-based America’s Best Franchising operates almost 300 hotels primarily in the United States and also has a presence in India, China, Canada, and Belize. In addition to Jameson, the company’s brands include three upper economy brands -- America’s Best Inns & Suites, Budgetel Inns & Suites, and Country Hearth Inns & Suites -- plus the upscale 3 Palms brand for independent hotels.