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ReviewPro and Sabre Hospitality Solutions Extend Relationship To Help More Hotels Turn Guest Reviews Into Insight for Action

Tuesday, January 28, 2014
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ReviewPro, the leading international provider of online reputation and social media analytics for the hospitality industry, has renewed its relationship with Sabre Hospitality Solutions, a global technology company serving the hospitality industry. Following this agreement, Sabre Hospitality’s hotel clients will have more integrated access options for ReviewPro’s solutions to increase guest satisfaction and revenue.

The relationship builds upon Sabre and ReviewPro’s joint track record of helping hotels improve their bottom line. Across thousands of hotel clients in more than 80 countries, Online Reputation Management (ORM) analytics have improved efficiency in a wide variety of departments - including sales, marketing, operations and distribution - by creating insight for action from the social web. This announcement comes as ReviewPro unveils several new products such as Revenue Optimizer, which helps hotels identify rate growth opportunities by comparing their Average Daily Rates (ADR), occupancy, RevPar with competitive guest satisfaction scoring.

This renewed agreement is a confirmation of Sabre Hospitality’s commitment to provide its clients with innovative tools to maximize their business potential in a world where consumers are highly influenced by online hotel reviews and other guest-created content. At the heart of ReviewPro’s analytics is the Global Review Index™, a quickly-emerging industry benchmark for online guest satisfaction that lets hotels compare guest satisfaction performance based upon reviews from more than 140 of the most relevant Online Travel Agencies and review sites.

“Given the fact that online reputation management can directly improve a hotel’s bottom line, Sabre Hospitality has seen an increase in the number of clients requesting tools to effectively listen and respond to online guest feedback,” said Robert Dawson, Vice President of Digital Marketing & Web Development of Sabre Hospitality Solutions. “Our research has shown that ReviewPro offers the best-in-class analytics both on a group and property level, and we are thrilled to be able to offer their solution in an integrated way, to our customers.” added Dawson.

RJ Friedlander, CEO of ReviewPro, said, “We are pleased to continue our partnership with Sabre Hospitality Solutions, in which their large base of clients will continue to have access to our award-winning solution to increase guest satisfaction and drive revenue growth.”

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