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Dash Design Expands To Further Its Concentration In Southeast Us, Latin American And Caribbean Markets

Industry Veteran Paula J. Azevedo Joins Firm As South Florida-Based Principal.

Monday, January 27, 2014
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dash design
dash design
Global interior design firm

Dash design (www.dashdesign.net), a leading New York-based interior design and brand consulting firm with expertise in the hospitality and retail sectors, today announced that it has expanded its operations to Miami to increase its focus on work with national and international clientele. To head up the firm’s newly formed South Florida office, Paula J. Azevedo, IIDA, LEED AP®, an interior design and architecture professional with more than 20 years of diverse experience, has joined the firm as a principal.

“Having a physical presence in this global business hub will allow us to more readily connect with clients in the Southeast US region, as well as the rapidly growing Latin American and Caribbean markets,” says David Ashen, principal and founder of dash design. “Best of all, we have the right person on board to do so; Paula’s expertise will be invaluable.”

“I’ve seen a rapid increase in the need for the kind of sophisticated design on which dash design has built its reputation,” Azevedo adds. “I’m excited to nurture the firm’s existing relationships, help build new ones and lead projects in these thriving markets.”

dash design’s Miami location will strengthen its positioning in the Latin American market, building upon the strategic partnership it recently developed with MC Studio in Santiago, Chile and, according to Ashen, “benefit our existing clients, attract new ones and deepen our global footprint.” Current work in the region includes a multi-million dollar, multi-year renovation to the Renaissance Aruba Resort & Casino.

Market specific experience
Azevedo joins dash design from pja Create Studios, where she was principal of her own Miami-based collaborative design consulting team, overseeing luxury hospitality projects, destination resorts, multifaceted commercial projects and high-end residential complexes for projects such as: Wyndham Orlando Resort in Orlando, Florida; Biltmore Hotel in Miami; and Cheeca Lodge & Spa in Islamorada, Florida, to name a few. Prior to this, she spent seven years as a design director at Gettys, where she was instrumental in building the Miami office and in establishing the firm’s South Florida presence, overseeing projects throughout the US, Caribbean and Latin America. During this time, her projects included: CONRAD Hilton in Miami; Four Palms Resort in St. Martin; Hard Rock Resorts in Punta Cana, Dominican Republic and Cancún, Mexico; Ritz Carlton in Coconut Grove and Key Biscayne, Florida; HGI in Bogota, Colombia and San Jose, Costa Rica; Sheraton Cable Beach Resort in Nassau, Bahamas; and AGC Rotana Serviced Apartments in Dubai. Azevedo also collaborated with Gettys’ Hong Kong office for work on The Peninsula in Hong Kong.

Azevedo is LEED accredited, holds a Bachelors of Environmental Science from Texas A&M University and is certified through the National Council for Independent Design Qualification (NCIDQ). She is a licensed interior designer in Florida, as well as an active member of the International Interior Design Association (IIDA) and a former adjunct professor at Miami Dade College.

About dash design
Founded in 2002 by David Ashen, dash design is a New York-based interior design and brand consulting firm specializing in hospitality and retail projects. Known for its ability to tailor each project to answer its clients’ specific business needs, the firm’s design team updates spaces and reinvents brands. Furthering its ability to oversee projects throughout the US and overseas, dash design now has an office in Miami.

Clients include brand leaders and Fortune 500 companies from all over the world including Shanghai, Hong Kong, Istanbul, Philadelphia, Cleveland, New York City and Aruba. Among the recent high-profile projects to dash design’s credit are: the rollout of Godiva locations worldwide; Tempur-Pedic’s new global retail store concept; the multi-million renovation of the Lexington New York City hotel; the Renaissance Aruba Resort & Casino; Mikimoto’s flagship store in Hong Kong; and restaurants at the Mandarin Oriental in Shanghai. dash design has received many awards, including “One of Ten to Watch” (New York Magazine), “Retail Store of the Year” for its work with Godiva (Chain Store Age), “Wave of the Future” (Hospitality Design), “1st Place in Home Goods” (VM&SD; International Store Design Competition) and “Rising Star in Interior Design” (Fashion Group International).

To learn more about dash design, visit www.dashdesign.net or follow the company on LinkedIn (http://www.linkedin.com/company/617620).

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