The North American hotelsector can end 2013 on a positive note. Both group and transient segments (individual business and leisuretravelers) will finish 2013 showing year-over-year increases in occupancy andaverage daily rate (ADR), according to data from the November 2013 TravelClickNorth American Hospitality Review (NAHR).
“Group sales were adisappointment through the first three quarters of the year,” said Tim Hart,executive vice president, business intelligence, TravelClick. “However, recentgroup sales pace (new commitments added over the last month), has been quite strong,improving the group segment outlook not only heading into 2014 but also for thefourth quarter as well.”
12 Month Outlook (November2013 – October 2014)
For the next 12 months(November 2013 - October 2014), overall committed occupancy* is up 8.4 percentwhen compared with the same time last year. ADR is up 3.5 percent based onreservations currently on the books.
Transient bookings are up6.9 percent year-over-year and ADR for this segment is up 4.3 percent. Thetransient leisure segment is showing occupancy gains of 7.7 percent and ADRgains of 3.7 percent. The transient business segment is showing occupancy gainsof 6.1 percent and a 5.4 percent rise in ADR.
Group segment occupancy isahead by 8.9 percent and ADR is up 1.8 percent, compared to the same time lastyear.
Hart concluded, ”We arevery encouraged by the numbers we are seeing so far for Q1 2014. Both group andtransient bookings are coming in significantly stronger than same time lastyear, This momentum in occupancy growth should provide support for continuedstrong ADR growth in the first quarter as well.”
The November NAHR looks atgroup sales commitments and individual reservations in the 25 major NorthAmerican markets for hotel stays that are booked by October 27, 2013 for theperiod of November 2013 to October 2014.
*Committed Occupancy -(Transient rooms reserved group rooms committed)/capacity
**Reserved Occupancy –Total number of rooms reserved/capacity
About TravelClick, Inc.
TravelClick(TravelClick.com) provides innovative cloud-based solutions for hotels aroundthe globe to grow their revenue reduce costs and improve performance.TravelClick offers hotels world-class reservation solutions, businessintelligence products and comprehensive media and marketing solutions to helphotels grow their business. With local experts around the globe, we help morethan 36,000 hotel clients in over 160 countries drive profitable roomreservations through better revenue management decisions, proven reservationtechnology and innovative marketing. Since 1999, TravelClick has helped hotelsleverage the web to effectively navigate the complex global distributionlandscape. TravelClick has offices in New York, Atlanta, Philadelphia, Chicago,Barcelona, Dubai, Hong Kong, Houston, Melbourne, Orlando, Shanghai, Singaporeand Tokyo. Follow us on twitter.com/TravelClick and facebook.com/TravelClick.