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Best Western’s Development Pipeline Growing Quickly in Latin America

Expanding economies and major events driving demand for hotels in Colombia and Brazil

Wednesday, December 18, 2013
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Best Western International
Best Western International

Best Western Internationalhas announced plans for rapid expansion in Mexico, Central and South Americawith 29 hotels in the 2014 to 2015 pipeline. Though growth is strong throughoutthe region, South America is the hottest area for hotel development thanks toimproving economies and Brazil hosting both the 2014 World Cup and 2016 Gamesin Rio de Janeiro.

Best Western is doing itspart to meet the growing hospitality demands in Brazil. The brand currently has16 hotels operating in the country and is working with a development partnerIncortel to add 30 new properties in the next five years. All of these projects will be newconstruction and fifty percent will be the BEST WESTERN PLUS hotel type. Thefirst of the new Incortel properties, the BEST WESTERN PLUS Pampulha DesignHotel in Belo Horizonte, is set to open in March of 2014 and construction hasjust begun on an innovative new fashion-themed property that will featuredesign from leading South American fashion icon Gloria Coelho.

“Brazil is still about12,000 rooms short to meet the growing demand created by the major upcomingsporting events. You couple that need with an improving economy in Colombia andyou have a recipe for rapid hotel growth across the region,” said Best Western’sVice President of International Operations Suzi Yoder. “We’re seeing a naturalfit between the demands of developers and travelers in South America, and themodern, upscale amenities we offer with our BEST WESTERN PLUS and BEST WESTERNPREMIER hotel types.”

Best Western currently hastwo hotels in operation in Colombia and a third, the BEST WESTERN PLUS MocawaHotel, will open in late December. The brand anticipates adding between two andfour new construction projects annually through 2019. Hotel demand in thecountry has been spurred by increased political stability and the growth of thecoffee, tourism and oil industries. Gastronomy and foodie travel also is agrowing trend in Colombia and throughout all of Latin America.

Other hot spots for the brand’sLatin American development efforts include Chile and Peru. Best Westerncurrently operates five hotels in Chile and is focused on development in thenorthern portion of the country. In Peru, hotel growth has been fueled by anincrease in tourism dollars and a reduction in sales tax. Best Western hasresponded with the recent opening of the BEST WESTERN PLUS Vista Pacifico, a115-room resort property located south of Lima on scenic Sarampampa Beach. Thebrand plans to have four hotels in its Peruvian portfolio by the end of 2014.

Best Western opened itsfirst hotel in South America in Brazil in 1992 and has since grown to operatemore than 37 hotels in seven South American countries – Argentina, Brazil,Chile, Colombia, Peru, Uruguay and Venezuela. For more information on globaldevelopment opportunities with Best Western International, please visitbestwesterndevelopers.com.

To learn more about aspecific hotel or discover other Best Western hotels across the world, visitwww.bestwestern.com.

ABOUT BEST WESTERNINTERNATIONAL, INC.

Best Western International,Inc. is THE WORLD’S BIGGEST HOTEL FAMILY®, providing marketing, reservationsand operational support to over 4,000* BEST WESTERN®, BEST WESTERN PLUS® andBEST WESTERN PREMIER® hotels in more than 100* countries and territoriesworldwide. Each Best Western-branded hotel is independently owned and operated.Now celebrating 67 years of hospitality, Best Western has grown into an iconicbrand that hosts hundreds of thousands each night. Equally committed to thebusiness and leisure traveler, Best Western has embarked on a mission to leadthe hotel industry in customer care. World Vision is the charity of choice forBest Western in building the world's biggest family, with our hotels and staffsponsoring children in need around the globe. Our partnerships with AAA/CAA,racecar driver Michael Waltrip, and Harley-Davidson® help guests make the mostof every trip. For the fastest way to a free night globally, join Best WesternRewards®. For more information or to make a reservation, please visitwww.bestwestern.com.

*Numbers are approximateand can fluctuate.

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