Home
Hotel News
Upcoming BITAC® Events - Request Event Info
Tech & Operations 2014 (May 4 - May 6) 2 Spots Left for Suppliers
Global 2014 (June 8 - June 10) 13 Spots Left for Suppliers
Purchasing & Design East 2014 (July 20 - July 22) 5 Spots Left for Suppliers
  Are you a member? Log In  or  Sign Up
Nyu Tisch Center For Hospitality, Tourism & Sports Management
 
Share
Send a summary and link to this article
To Email
Your Name
Your Email
Bot Test
To pass the Bot Test, please type the white text that you see in the gray box. This helps us prevent spammers from abusing the system.
Print Printable Version

NewcrestImage To Open AC Hotels By Marriott Hotel In New Orleans

Wednesday, December 18, 2013
bookmark this
Bookmark to: Digg Bookmark to: Del.icio.us Bookmark to: Facebook
Bookmark to: Yahoo Bookmark to: Google Bookmark to: Twitter
We are on Twitter
NewcrestImage, LLC
NewcrestImage, LLC
Hotel Development & Mgmt Firm

One of Europe’s hottesthotel concepts is coming to the United States with the renovation andrebranding by NewcrestImage of the historic Cotton Exchange Hotel in NewOrleans. The company is investing $10million to make this property among the first in the country to operate underthe AC Hotels by Marriott brand.

“We are transforming ahistoric hotel into a new, hip and urban environment,” said Mehul Patel,Chairman and CEO of NewcrestImage. “Every detail, from the design to the service will provide our guestswith a memorable travel experience that is unique and authentic.”

According to Patel, theproperty will bring together a sleek, sophisticated, cosmopolitan look with thelatest in technology and the best in amenities -- all while respecting the location’sunique heritage and character as a designated National Historic Landmark.

“New Orleans is a vibrantdestination that is ideal to help us establish the AC Hotels by Marriottexperience on this side of the Atlantic,” said Callette Nielsen, Vice PresidentAC Hotels by Marriott. “The historic building will have a wow factor in its ownright, and we are thrilled to help launch the next exciting chapter of thisunique hotel.”

NewcrestImage is scheduledto start renovation during the first quarter of 2014, with completion expectedwithin six months.

The enhanced hotel willfeature 220 rooms, 3,000 sq. ft. of meeting space, a rooftop pool, and alibrary that serves as a business center. In the lobby, the AC Lounge will offer guests a full breakfast buffet,then later during the day it will serve small food plates and beverages,including cocktails, craft beers, and fine wines.

The AC Hotels by Marriottconcept was launched in Europe in 2011 as a joint venture between MarriottInternational and Spain’s AC Hotels. Thebrand has a portfolio of nearly 80 hotels in Spain, Italy, Portugal, and Francewhich together have almost 8,500 rooms.

Earlier this year, Marriott International announced its plans toimport AC Hotels by Marriott to the United States and the New Orleans propertywill be among the country’s first sites for the brand.

“The French Quarter is one of the country’soldest urban neighborhoods, known for its artistic ambience and itsEuropean-influenced architecture,” added Patel. “The rebranding will capture this special local style and spirit toenhance and elevate a guest’s stay.”

NewcrestImage acquired theCotton Exchange Hotel in June of 2013 for $17.8 million, purchasing it out offoreclosure through a sealed bid process.

Currently, Dallas-basedNewcrestImage owns and operates 16 hotel properties, with five properties underconstruction and another two real estate properties in various stages ofdevelopment.

Feedback Messaging & Feedback
We welcome your opinion! Log In to send feedback.
Already a member?
Login
Log In
Not yet registered?
Login
Sign Up
Need More Information?
Information
Benefits
 
  RSS Feed
RSS Feed
Policies
Contact Us
Mobile Version