Sheraton Hotels & Resorts, Starwood’s largest and most global brand, announced today the appointment of Aaron Glick to Vice President of Global Brand Management. A six-year veteran of Starwood Hotels & Resorts Worldwide, in his new role Glick will report to Hoyt H. Harper, Global Brand Leader for Sheraton, and help direct Sheraton’s brand strategy, global brand initiatives and brand communications.
Most recently, Glick spent two years as the Director of Starwood Preferred Guest (SPG) Strategy and Analytics in Asia Pacific. Based in Shanghai, he played a major role in doubling the number of SPG members in Greater China and strengthened the marketing systems and communications in Starwood’s fastest-growing market.
“I am pleased to welcome Aaron to our team as Vice President of Global Brand Management during this important period of brand development and growth,” said Hoyt Harper, Sheraton Hotels & Resorts’ Global Brand Leader. “We recently opened our 100th hotel in Asia Pacific, and are moving quickly towards our target of 500 hotels worldwide in 2016. Aaron brings with him a wealth of global knowledge to continue driving Sheraton’s success worldwide.”
With over 13 years of global strategy experience, Glick began his career at Starwood in 2007 as the Director of Global Operations. In that position he coordinated the company’s Integrated Sales, Marketing and Revenue Management initiatives, and expanded the company’s global tools for key business metrics and analytics. Prior to Starwood, he spent seven years in strategy and business development at The Walt Disney Company.
Glick is an alumnus of The Wharton School of the University of Pennsylvania where he earned a Bachelor of Science degree in Economics.
About Sheraton Hotels & Resorts
Sheraton helps guests make connections at more than 400 hotels in nearly 70 countries around the world and recently completed a $6 billion global revitalization and is now in the midst of an $8 billion global expansion over the next three years. Sheraton is owned by and is the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc., one of the leading hotel and leisure companies in the world with 1,169 properties in nearly 100 countries and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.