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Aloft Hotels Makes Landmark Debut in Dalian, the “Hong Kong of the North”

Aloft Dalian brings Leading-edge Style, Forward Thinking Innovation and Vibrant Social Scene to the Financial Center of Northeast China.

Monday, December 09, 2013
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Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced the debut of its sizzling Aloft® brand in Dalian, the financial center and leading port city of northeast China. Owned by Dalian Yifang Group Co., Ltd., which also owns The Castle Hotel, A Luxury Collection Hotel Dalian, Aloft Dalian is the sixth Aloft hotel to open in China, featuring 314 spacious, loft-like rooms, an urban design aesthetic, live music performances, and an active social scene.

“Aloft is ideally positioned to meet the needs of the next generation of traveler and is experiencing phenomenal demand in markets worldwide,” said Charlie Dang, Regional Vice President of Operations for Greater China for Starwood Hotels & Resorts. “As China’s tourism market continues to evolve and grow, Chinese travelers are becoming more style-conscious, as well as more digitally and socially connected. They seek not only a room, but also an experience that caters to their lifestyle. With the opening of Aloft Dalian, we are further expanding our ability to meet the demands of this rapidly expanding market segment.”

Aloft Dalian is conveniently located on a bustling, commercial street lined with banks, hotels, restaurants and recreational facilities. Walking distance to the city’s main luxury shopping mall and the harbor passenger terminal, the hotel is just a 20-minute drive from Dalian Zhoushuizi International Airport (DLC). Aloft Dalian also offers easy access to the city’s many attractions and beaches including Tiger Beach, Golden Pebble Beach and Bangchuidao Scenic Area.

Commonly referred to as the “Hong Kong of the North,” Dalian is the financial center of northeast China as well as “The City of Romance” and the “International Garden City” due to its clean air, beautiful beaches and inspiring scenery. Every year, this increasingly popular tourist destination hosts crowd-drawing events such as the Dalian International Fashion Festival and the Dalian International Beer Festival. Visitors also enjoy a range of cuisine, and plenty of shops, bars and restaurants. In an effort to attract more foreign visitors, Dalian is the sixth Mainland city and first northeastern city to introduce a 72-hour visa-free stay.

“Aloft Dalian offers an ideal location for travelers visiting Dalian for both work and play,” said James Yang, Hotel Manager of Aloft Dalian. “We are very excited to open our doors to the next generation of traveler, adding a modern twist to the hospitality market in one of China’s most dynamic coastal cities.”

The spacious guest rooms at Aloft Dalian feature expansive windows and all of Aloft’s signature amenities such as the ultra-comfortable bed, oversized walk-in showers and Bliss® Spa products. Each room also combines high-tech office and entertainment equipment with complimentary wireless internet access and plug & play, a one-stop connectivity solution for multiple electronic gadgetry all linked to a 42” LED TV.

Aloft Dalian provides a number of spaces for guests to mix and mingle, read, work on laptops, or simply relax including the Re:mix SM lounge, the signature W XYZSM bar and Re:fuelSM by Aloft, a one-stop, 24-hour grab & go food and beverage area. Nook, the hotel’s signature all-day dining restaurant, serves up international delights as well as renowned local seafood dishes. The restaurant also offers a private dining room for up to 10 guests, making it an ideal choice for special occasions or important business meals. Additional facilities include more than 1,000 square meters of meeting space, including a grand ballroom of 500 square meters and five Tactic meeting rooms in a range of sizes. Additional amenities include theRe:chargeSM fitness center and Splash, the indoor swimming pool.

Aloft Dalian will showcase up-and-coming music talent in its W XYZSM bar as part of its signature “Live at Aloft Hotels” events that happen around the world. Plus, as part of Aloft brand’s recent partnership with MTV Asia, Aloft travelers will be able to check out some of the latest happenings on its new online platform, www.mtvasia.com/aloftlive that will promote artists performing at Aloft hotels across China, India, Malaysia and Thailand.

To celebrate its opening, Aloft Dalian is introducing a special introductory rate of RMB368 per night, which includes daily breakfast at Nook restaurant, complimentary in-room wired Internet and Wi-Fi access, late check-out until 2pm and a welcome drink upon check-in. For more information or to make reservations, please call (86)(411) 39071111, email: Aloft.Dalian@alofthotels.com or visit www.alofthotels.com .

About Aloft Hotels
With more than 75 hotels in 14 countries around the world, Starwood’s Aloft brand delivers a fresh approach to the traditional staid hotel landscape. For the ‘always on’ next generation of traveler, Aloft Hotels offers a tech-forward, vibrant experience and a modern style that is different by design. For more information, please visit www.alofthotels.com. Aloft, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest(R) program, the industry’s richest loyalty program. To learn more, please visit spg.com.

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,169 properties in nearly 100 countries and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and ElementSM. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com .

About Dalian Yifang Group Co., Ltd
Dalian Yifang Group Co., Ltd is mainly engaged in real estate development, fixed assets and equity investment. Business covers real estate, commercial shopping center, hotels, culture & tourism, bank, insurance and property management. Yifang group mainly focus on the innovative construction of green environmental protection concept, the high-quality project including Dalian Yifang Building, Dalian Castle Hotel, Dalian International Ecological Satellite City and Dalian Yifang Residence.

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