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Singgasana Hotels & Resorts Partners With Trust Int’l for Worldwide Distribution

Trust's Assists Hoteliers in Leveraging Asia Pacific Trends

Wednesday, December 04, 2013
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Singgasana Hotels and Resorts today announced a partnership with Trust International to use a wide array of Trust’s hotel distribution services, including CRS, GDS, IDS (direct connect), IBE, Mobilebooker, and PMS Interface. Singgasana Hotels and Resorts, a premier hospitality management company, will use Trust’s distribution services for its deluxe and first class hotels, residences, a golf course and an international convention centre in key destinations in Indonesia, such as its flagship properties The Sultan Hotel & Residence Jakarta, Ayodya Resort Bali, the Jakarta Convention Center and properties in Bandung, Surabaya, Makassar and Lombok.

As recently reported by STR Global, hotels in the Asia Pacific region experienced mixed results in the three key performance metrics during August 2013 when compared with August 2012. The region’s occupancy ended the month with a 3 percent increase to 71.8 percent, with a double-digit average daily rate (ADR) increase to 19 percent for Jakarta Indonesia, attributed to Indonesia’s steady economic growth. Singgasana Hotels and Resorts constantly seek selective opportunities to develop properties providing its signature Indonesian hospitality services and quality management capabilities regionally paired with the excellent reservation and distribution services

“Hotel groups in the Asia Pacific have been embracing our services to streamline the entire booking process and reduce costs, resulting in the rapid expansion of our customer base in the region,” Trust’s managing director, Richard Wiegmann, stated. “With the international economy in turmoil and hotel bookings declining in nearly every market for the industry as a whole, we believe that the Asia-Pacific market’s moderate consistent increases in bookings and revenue illuminate the growing strength of this powerful marketplace and demonstrate a measure of independence from the broader economic marketplace.”

Wiegmann recently moderated a panel discussion on the changing distribution landscape at ITB Asia. Their dialogue on the changes and trends affecting the Asia Pacific market is available here: http://www.trustinternational.com/trustinternational/interviews.htm

Wiegmann noted, “There is pent up demand for travel among consumers in the Asia Pacific region and this presents a tremendous opportunity for hoteliers and Trust. We’re focusing on enhancing our service to the APAC market and anticipating its future needs – from incorporating graphical user interfaces with additional languages and voice services with native speakers, to reaching out to hotel groups in the market to tap into their wants and needs.”

Recent studies reported by HotelMarketing showed that Indonesians are the most likely to research and plan their trips online. It also found that APAC travellers across all countries favored hotel websites for pricing.

“We continually invest in creating and enhancing the tools hoteliers need to make their information available to customers in easy to use interactive interfaces via the channel and language they prefer everywhere in the world,” Wiegmann stated. “Our tools specifically designed for the APAC market have helped our customers increase their revenue dramatically and we look forward to helping them capitalize on this growing market.”

About Singgasana
Singgasana in Indonesian means the throne or seat of power where the ruler conducts ceremonial functions. In the ancient culture of Indonesia, this is a Sanskrit word which means “lion’s seat”. This icon symbolises greatness and majesty in the Hindu and Buddhist culture and is evident in the ancient Javanese art of the 8th century in the reliefs of Borobudur and Prambanan. Thus the colours of gold, yellow and blue reflect the royal service, the creativity of our people and the comforts guests enjoy in all our properties.

Singgasana Hotels and Resorts stand prominent in each destination we operate in and we draw our strengths from the historic heritage, rich local Indonesian culture and beauty of each location. The Ayodya Resort Bali was built as a Balinese water palace for the legendary Kingdom of Sri Rama in the Hindu mythology, The Ramayana . The Sultan Hotel Jakarta stands majestic amidst the 34 acres of lush manicured gardens in the heart of Jakarta’s Central Business District. Our other properties include the Jakarta Convention Center, The Sultan Residence, Singgasana Hotel Makassar, Singgasana Hotel Surabaya, HOUSE Sangkuriang Bandung and the Lombok Kosaido Golf and Country Club. The portfolio presents an impressive array of architecture depicting regional themes that resonate through the service complemented by true warm Indonesian hospitality.

About Trust International Hotel Reservation Services GmbH
Trust International is one of the world’s leading CRS providers and international hospitality partners. Trust’s services and supporting technologies help hotel chains and hospitality groups support their sales and marketing activities with the latest distribution solutions. The range of services includes CRS solutions and CRO software, connectivity to all GDS and OTA channels, Internet booking engines and third party integration to PMS, RMS and CMS systems. Trust International offers the full range of CRS-related products such as content management, business intelligence and commission payment services. Via Trust’s own communication centers located in North America, Europe and The Far East customers in 47 countries are served with private label telephone reservation, concierge and telemarketing services.

Established in 1989 Trust International is renowned for its highly reliable reservation platform, continuous investment in systems and delivery of superior customer value.

For further information about Trust International please contact:
Trust International Hotel Reservation Services

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