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Five Luxurious Beverly Hills Hotels Join Forces To Celebrate The City’s 2014 Centennial In Style

Beverly Hills Conference & Visitors Bureau Launches Suite 100.

Tuesday, November 05, 2013
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In an unprecedented mutual effort, five of Beverly Hills’ most luxurious hotels have joined together to celebrate the city’s 2014 centennial in a unique way. The Beverly Hills Hotel & Bungalows, Montage Beverly Hills, The Beverly Hilton, L’Ermitage Beverly Hills and The Peninsula Beverly Hills are

Suite 100 Project Director Susan Manrao, of Susan Manrao Design, is working with the interior designers of the five hotels to guide the program’s overall vision. The hotels will create Suite 100s that capture specific moments in time:

Montage Beverly Hills: “Film Noir”
The Suite 100 created by interior designer Nina Petronzio will capture the sultry sophistication and mystique of Film Noir that was epitomized in the 1940s by jaded detectives, femme fatales and smoky jazz clubs. Petronzio will design bespoke art-deco inspired furniture featuring lyre and geometric shapes, gold and silver leaf and mirrored finishes. Accessories will include a collection of Lalique crystal and art works from the period, as well as fun touches such as a vintage phonograph and vinyl records. A 1940s Indian Motorcycle out on the terrace will capture the eyes of pedestrians as well as guests.

The Beverly Hills Hotel & Bungalows: “The Golden Age Inspired by Marilyn Monroe”
Tihany Design drew inspiration for The Beverly Hills Hotel’s Suite 100 from the understated-elegance style of Paul Williams, the celebrated architect who designed the hotel’s Polo Lounge, signage and iconic pink-and-green color scheme, and the glamorous lifestyle of Marilyn Monroe, a frequent hotel guest. Gracefully curved furnishings in rich hues of green and blue will complement the existing architectural participating in Suite 100, a hospitality promotion created by the Beverly Hills Conference & Visitors Bureau. For Suite 100, each hotel will redecorate one of its suites in an effort to transport guests who stay in the room back to moments in time from the past 100 years and showcase the legendary style of one of the world’s most glamorous cities.

“Travelers can go anywhere in the world to experience luxury service and amenities,” said Julie Wagner, Executive Director of the Beverly Hills Conference & Visitors Bureau. “But thanks to Suite 100 and the commitment of five of our most luxurious hotels, only in Beverly Hills in 2014 can they travel back in time to experience the luxury of an earlier era.”
details of the suite’s curved ceilings and walls. Quintessentially Californian, the design will feature black lacquer finishes, tropical prints, shag carpets and a bar made of rich sycamore wood that speaks to the era’s modernist influence.

The Beverly Hilton: “Stylish, Sophisticated Sixties: A Re-Imagined Revolution”
Inspired by the sophisticated yet rebellious attitude of the 1960s, when The Beverly Hilton epitomized the era’s glamour, this Suite 100 will embody the elegance of actress Tipi Hedren, star of Alfred Hitchcock’s “The Birds;” the interior design bravado of David Hicks, who was noted for using bold colors, and mixing antique and modern furnishings for his star-studded clientele; and the musical innovation of Brazilian singer-songwriter Gilberto Gil. Tom Ford Design will showcase furnishings that evoke the revolutionary times of the 1960s along with the panache of the then-popular Hollywood-Regency style.

L’Ermitage Beverly Hills: “The Era of Studio 54 - Fashion & Art Collide”
It's the mid-1970s, and disco, Warhol and Halston reign. Imagine Bianca Jagger breezing through the red-velvet rope at Studio 54, flashbulbs popping. Designer Ken Fulk will create a Suite 100 that pays homage to paparazzi with an iPad photo booth and to Andy Warhol’s Factory with a foil-lined room. High-gloss lacquer and mirror finishes, orchids and vintage fashions in the closet will evoke Halston, as will the use of Ultrasuede, the fashion designer’s favorite fabric. Other period references will include a powder room papered in Interview Magazine covers and a “Do Not Disturb” sign that is a play on Warhol's silk-screen portraits.

The Peninsula Beverly Hills: “The Birth of Modern Glamour”
Design firm Forchielli Glynn will transform a suite into the embodiment of modern Hollywood glamour. Their inspiration is the lavish 2009 coffee-table book Room 23, which features more than 100 celebrity photos taken in a Peninsula suite – from Cindy Crawford and George Clooney to Kid Rock – in playful, provocative poses that hint at what Hollywood VIPs do behind closed doors. The living room walls will be clad in photographic murals of a red carpet Hollywood gala event. Sumptuous sofas will create the perfect setting for sipping Champagne. The bedroom will feature mirrored walls accented with silvery finishes and celebrity photos from Room 23.

Suite 100 guest experiences will vary, with room packages beginning at $1,914, a tribute to 1914, the year that the City of Beverly Hills was incorporated. Guests may begin booking stays in Suite 100s on January 28, 2014, the city’s centennial day, for stays between March 7 and December 31, 2014. For more information, visit lovebeverlyhills.com/suite100, or see what people are talking about on social media at #bhsuite100.

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