SiteMinder is pleased to announce their recent certification as a TripAdvisor Premium Partner for the company’s new advertising bidding tool, TripConnect.
TripConnect enables hoteliers to bid for a higher price position within their hotels’ page and will allow potential guests to book directly through their hotel’s website, helping to increase revenue for the property, while saving money on OTA commissions.
SiteMinder is one of the largest Premium Partners within the TripAdvisor network, which allows SiteMinder customers to benefit from the launch of TripConnect.
“We are very pleased to partner with TripAdvisor on the launch of their TripConnect tool,” said Erik Munoz, Executive Director, Strategic Sales and Global Partnerships at SiteMinder. “With more than 260 million monthly unique visitors to the TripAdvisor site, TripConnect is a highly effective tool that will permit SiteMinder clients to reach a much larger audience and proactively increase their revenues.”
Using SiteMinder products, hoteliers can increase bookings and revenue for their property, by driving qualified leads from TripConnect to their own website. This will minimize what a hotel pays on OTA commissions, and will give hoteliers greater control over the results that they see from their online marketing activity.
“TripConnect is a new, very efficient way for hoteliers to generate incremental business. They will see an increase in direct revenue, decreased costs and will have the ability to take control of their occupancy rates. When the platform launches, accommodation owners of all sizes can benefit from TripAdvisor’s Hotel Price Comparison,” said Jean-Charles Lacoste, Vice President of Direct Connect Solutions at TripAdvisor.
To arrange an interview with Mike Ford, CEO of SiteMinder, or to find out more about SiteMinder’s certification as a TripAdvisor Premium Partner for the new TripConnect tool, please contact Jennifer Nagy at firstname.lastname@example.org or +1.647.867.0093. To find out more about SiteMinder’s products, please visit www.siteminder.com.
Founded in 2006, SiteMinder is a leader in the revenue management and online hotel distribution industry. SiteMinder offers award-winning cloud-based distribution products – including a channel manager, booking engine, PMS/CRS integration and GDS connection tools, to help hotels increase online revenue, streamline business processes and decrease operational costs. Driven by a no-contract, commission-free business model, SiteMinder’s robust product suite and exceptional client support has made the business one of the most recognizable in the industry. SiteMinder has offices in Bangkok, Cape Town, Dallas, London and Sydney, and has more than 10,000 customers in more than 105 countries. For more information about SiteMinder, please visit www.siteminder.com.
TripAdvisor® is the world's largest travel site*, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor branded sites make up the largest travel community in the world, with more than 260 million unique monthly visitors**, and more than 100 million reviews and opinions covering more than 2.7 million accommodations, restaurants and attractions. The sites operate in 30 countries worldwide, including China under daodao.com. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors.