Bangkok, October 21nd, 2013.– ReviewPro, the leading international provider of online reputation and social media analytics for the hotel industry, is set to enter into a strategic partnership with Compass Hospitality, one of the fastest-growing hotel groups in Southeast Asia. Compass Hospitality operates 45 properties in Thailand and Malaysia under four brands in the boutique and resort segments. The company will leverage ReviewPro’s award-winning solution to fine tune its guest experience across its portfolio and increase profitability.
Compass’ highly rated hotels, resorts and executive serviced apartments are located in key destinations such as Bangkok, Pattaya, Hua Hin, Phuket and Koh Samui inThailand; Kuala Lumpur, Johor Bahru and Pulau Langkawi in Malaysia.
According to RJ Friedlander, CEO of ReviewPro, “We are delighted that a leading group such as Compass Hospitality decided to switch to ReviewPro. Our world-class solution, that aggregates guest feedback from more than 100 online travel agencies, review sites and social media platforms, and our analytic tools will allow Compass Hospitality to understand recurring issues and effectively benchmark its performance against competitors”.
Tejinder Sidhu, Vice President, Sales & Marketing at Compass Hospitality said, “We decided to switch to ReviewPro for a number of reasons. We are particularly pleased with their engagement and support departments that provide the assistance and education services that we need in order to fully leverage their solution. They also canvass online guest feedback in more than 100 travel websites and social media platforms, and their Revenue Optimizer tool offers us an unprecedented opportunity to drive financial performance through improving online guest satisfaction”.
“We are looking forward to helping Compass Hospitality listen and react to whattheir clients are saying online not only for their portfolio to achieve higher valuations, but also to improve their Global Review Index™ –our online reputation score– at a property and brand level,”, added Friedlander. “The Cornell University study completed last year proves that raising a hotel’s GRI leads to higher occupancy levels, rates and revenue per available room.”