M&R Hotel Management, a fast-growing, owner-operator based in Great Neck, N.Y., today announced the appointment of Janelle Schwartz, a 16-year hospitality veteran, as vice president of sales and marketing to oversee sales, marketing, e-commerce, revenue management, public relations and social media.
Brian M. McSherry, M&R chief operating officer, said Schwartz brings “multiple branding skills” to her new role, notably experience marketing hotels under the Starwood, Hilton, Marriott and Leading Hotels of the World brands in the United States as well as destinations including Turks and Caicos and Hawaii.
“Janelle’s background in marketing, sales, the online world and recruitment will facilitate the company’s growth and help it achieve its performance objectives,” he said.
From 2010 to 2012, Schwartz was vice president of sales and marketing for Stonebridge Companies, a hotel management company in Englewood, Colo., where her responsibilities included business planning, strategic planning, creation and implementation of sales and marketing campaigns, hotel openings, rebranding, management of operating revenues and sales team leadership.
She was director of sales and marketing for the Hilton Waikiki Beach in Honolulu from 2009 to 2010, overseeing the resort’s sales, catering and revenue management teams and managing public relations and advertising.
Earlier in her career, Schwartz served in a variety of sales and marketing roles for Prism Hotels & Resorts, Omni Mandalay Hotel, Omni Los Angeles at California Plaza, Harrell Hospitality, Hilton Worldwide, Prime Hospitality and Richfield Hospitality Services . She also served briefly as chief talent matchmaker for Cobalt Careers, an executive recruiting firm in Montvale, N.J.
Schwartz earned a master of business administration degree in communications at Stanford University, Palo Alto, Calif., and a bachelor of arts degree in organizational communications at Arizona State University, Tempe. She resides in Montvale, N.J.
M&R Hotel Management operates hotels in Manhattan and Staten Island as well as at La Guardia Airport and JFK International Airport. The portfolio includes brands of InterContinental Hotels Group, Choice Hotels International, Wyndham Hotel Group and Best Western International. Marriott International and Hilton Worldwide both recently certified M&R to manage hotels under their respective brands.
M&R’s services also include hotel development consulting including site selection, feasibility analysis, design, planning and assistance selecting contractors and obtaining permits, financing and franchise