ReviewPro, the leading provider of online reputation and social media analytics for the hotel industry, is entering into a strategic partnership with AZIMUT Hotels, rapidly becoming one of Russia’s largest hotel groups with a growing international portfolio. The agreement inked byboth companies will help AZIMUT Hotels to effectively listen and respond quickly to online guest feedback, leading its properties throughout Russia, Germany and Austria to increased guest satisfaction indexes and revenue.
Operating in the mid-market segment, AZIMUT Hotels remarkable growth since its foundation in 2004 has outpaced all its local competitors and international hotel groups based in Russia. With 21 hotels and over 9,100 rooms in 12 Russian cities and in seven destinations across Germany and Austria (including Berlin, Munich and Vienna), its portfolio includes such emblematic properties as the AZIMUT Moscow Tulskaya Hotel, that only six months after its opening in November 2012 was included by CNN in alist of the best hotels in Moscow. Housed in a former 19th century factory, the AZIMUT Moscow Tulskaya Hotel has also been highlighted for its groundbreaking design and guest service by the leading design publication Wallpaper*.
Natalia Korneychuk, AZIMUT Hotels Group Marketing and PR Director said, “We have decided to implement ReviewPro’s online analytics solution across our portfolio to improve our level of client engagement. We expect ReviewPro to play a key role in increasing our brand trust and loyalty, as well as in improving our guest satisfaction indexes”.
Following the agreement, RJ Friedlander, CEO of ReviewPro, said, “The spectacular development of the Russian hospitality industry in recent years poses both a challenge and a great opportunity to leading groups such as AZIMUT Hotels. We are thrilled to work with their impressive portfolio and to help them maximize their ADR, RevPar and occupancy rates by comparing their online guest satisfaction levels and rates against those of their competitors with our Revenue Optimizer tool.”
“Our industry-standard benchmark for online guest satisfaction, the Global Review Index™, will also provide AZIMUT Hotels with an unparalleled insight into their strengths and weaknesses to fine tune their guest’s experiences and ultimately drive revenue,” added Friedlander.
ReviewPro has thousands of clients in more than 80 countries, including hundreds of hotels in Russia and Eastern Europe from leading groups such as Kempinski Hotels and emblematic properties such as the Corinthia Nevskij Palace, the Ambassador Hotel, the Rossi Hotel or the Dostoevsky Hotel in Saint Petersburg.