Greystone Hotels announced today that it has expanded its partnership with Stash Hotel Rewards by adding Empress Hotel La Jolla to the largest point-based rewards program in the U.S. With this addition, Greystone Hotels grows its Stash Rewards footprint to 7 hotels in California, from San Francisco to San Diego.
“We appreciate being part of a loyalty program that not only allows us to reward our best guests, but also helps bring value back into each of our hotels,” said Jennifer Langham, SVP of Sales and Marketing for Greystone. “We’ve won valuable meetings and events business by using Stash to incent business travelers and travel planners – a very competitive segment of the hospitality industry.
Greystone’s success using points in group negotiations was a key driver in its decision to add Empress Hotel to the Stash program. For example, at The Bristol Hotel—a Greystone property in San Diego—sales managers were empowered to award bonus Stash points to meeting and event planners and attendees. In 3 months, The Bristol Hotel won 6 new accounts, creating $49,208 in total revenue at a point cost of only $609 for a return on investment of nearly 8,000%.
“Points drive business,” said Jeff Low, Founder and CEO of Stash Hotel Rewards. “For years, chains have used rewards programs to give them an edge in competing for valuable groups and meetings. Greystone Hotels has figured out how to fight back while remaining independent by using Stash points.”
Guests can join Stash for free at www.stashrewards.com. Stash members earn five points for each dollar spent on eligible room rates and can redeem them at nearly 200 unique independent hotels across the U.S. Stash points never expire, and redemption is simple, without blackout dates or category restrictions found in many chain programs. Stash partner hotels also provide members with access to exclusive travel deals.
To celebrate this new partnership, Empress Hotel is offering double points to Stash members through December 31, 2013. Details at: http://www.stashrewards.com/deals/la-jolla/empresshotelaug.
About Greystone Hotels
Greystone Hotels is a leading hotel owner and hospitality management company on the West Coast with properties in Oregon and California. Greystone Hotels is proud to be affiliated with 4 distinguished collections of hotels worldwide: Marriot International, Best Western International, Luxe Worldwide Hotels and Stash Hotel Rewards. With a collection that includes three branded hotels and seven non-branded independent hotels, each hotel offers guests great value, thoughtful amenities, and a comfortable, relaxing environment. Greystone Hotels management team is dedicated to providing exceptional guest experiences and eco-friendly hospitality to discerning business and leisure travelers, which is reflected within each of its unique West Coast hotel properties.
About Stash Hotel Rewards
Stash Hotel Rewards frees travelers from the uninspired offerings of existing hotel reward programs by making it easy to break free from big, bland hotel chains and stay at amazing hotels. Stash was founded on a belief in the happiness-producing power of traveling to places that convey a unique and interesting story. It’s a belief that is shared with the independent hoteliers and the independently-minded travelers the company was created to serve. Launched in May 2010, Stash was founded by a team of travel and e-commerce veterans from Expedia, Amazon, Microsoft, and Zillow. Stash is headquartered in Palo Alto with offices in Seattle and Miami. Travelers can easily sign up for a free account at www.stashrewards.com.