The InterContinental® Hotels of New York and seven other InterContinental properties across the U.S. invite fans of the hotel brand on a mission to win an international spy-inspired getaway of a lifetime by participating in the “Digital Detective” social media scavenger hunt. Existing and new Facebook fans of the participating InterContinental hotels will be encouraged to play by answering a series of 12 questions, with all answers found on each hotel’s page.
“It’s our modern day twist on a scavenger hunt,” says Linda Hodgson, director of sales and marketing for the InterContinental New York Times Square. “This program gives our fans a fun and interactive way to expose themselves to the brand, and it’s unlike anything else we’ve done before. InterContinental has a deep heritage and I think participants will discover this as they learn insights on each hotel, unlocking the secret to what makes the InterContinental Brand so unique.”
In order to participate in the program, participants must “like” each of the nine InterContinental properties to become an official “digital detective.” After becoming fans, digital detectives must zero in on the clues hiding across each Facebook page. Detectives must answer twelve multiple choice questions to be entered to win a prize inspired by favorite fictitious spy adventures. Grand prizes of the scavenger hunt include:
• A trip to London including five days/four nights at the InterContinental London Park Lane, roundtrip airfare and train from Heathrow to London for two, sky-diving experience, driving lessons on a closed race-course, a $500 Harrods gift certificate and $750 gift card towards food and beverage, and two tickets to a play in London’s West End.
• A getaway to Washington D.C. including three days/two nights at the Willard InterContinental hotel, roundtrip airfare for two including transportation from the airport, sky-diving experience, driving lessons on a closed race-course, tickets to the International Spy Museum, $250 Macy’s gift card and a $500 gift card towards food and beverage.
In addition to the InterContinental New York Times Square and InterContinental New York Barclay, participating hotels include:
• InterContinental Chicago-Magnificent Mile
• InterContinental Cleveland
• InterContinental Mark Hopkins
• InterContinental Miami
• InterContinental San Francisco
• InterContinental Stephen F. Austin
• The Willard InterContinental Hotel
The “Digital Detective” program launched August 26. For more information and to get started, please visit each hotel’s Facebook page:
About InterContinental New York Times Square Hotel
The InterContinental New York Times Square boasts 607 guestrooms in the heart of the world-famous Broadway Theater district and serves as a refreshing sanctuary from the bustling streets of New York City. The property is also home to Ça Va, a Todd English restaurant; 10,000 square feet of flexible meeting and event space, including a 4,000-square foot Gotham Ballroom, and 10 smaller meeting rooms on one designated floor. Located at the top of the hotel, its three-bedroom 2,700 square-foot bi-level Penthouse boasts dramatic two-story floor-to-ceiling panoramic windows for a spectacular view of the city.
InterContinental New York Times Square, 300 West 44th Street, New York, NY 10036 (212)803-4500 www.interconny.com , www.facebook.com/InterContinentalNewYorkTimesSquareHotel ; https://twitter.com/IC_TimesSquare
About the InterContinental New York Barclay
Built in 1926 neo-Federal style, the classic, contemporary InterContinental New York Barclay welcomes guests with a heightened level of personalized service, residential warmth and luxury and a vigorous Sustainable Hospitality program. The 100% wind energy-powered Barclay is located off fashionable Park Avenue in the heart of midtown Manhattan’s east side near the city’s most exclusive Fifth Avenue shopping, dining, Broadway theaters, museums, Rockefeller Center, Times Square, Central Park and the United Nations headquarters. Offering 685 luxurious guest rooms, including 86 suites, the Barclay is the hotel of choice for the world's business, diplomatic, cultural and social circles. Eighteen well-appointed function rooms provide elegant venues for corporate events, meetings, and social celebrations. The InterContinental New York Barclay practices a holistic sustainable hospitality program encompassing economic prosperity, social responsibility and environmental protection. The hotel’s roof garden grows fruit, vegetables and herbs for use in our culinary offerings, it also houses several colonies of Honey Bees tended to by the hotel’s executive chef.