Aqua Hospitality continues its revitalization of Waikiki with the official introduction of the newly renovated Park Shore Waikiki, a classic Oahu hotel with an enviable location fronting Waikiki Beach. This exciting property underwent a $10.7 million enhancement to emerge as the area's most stylish boutique hotel experience for both leisure and business travelers.
"This historic property has been completely transformed into a chic getaway that caters to the needs of today's traveler," said Elizabeth Churchill, senior vice president of sales and marketing. "The hotel is modern and relaxed, perfectly complementing its idyllic location across from the famous white sands of Waikiki Beach."
To launch the property, Aqua has tapped into the hotel's fun and stylish personality to generate buzz and engage its customers across a multitude of media channels. Using the hashtag #FindAloha to tie in all the marketing initiatives, this creative and interactive approach includes programs with Facebook, Instagram and even a Pandora radio channel that includes popular Hawaiian artists such as Auntie Genoa Keawe, Kealii Reichel, Israel Kamakawiwoole, Don Ho, Gabby Pahinui, Brothers Cazimero and Na Leo Pilimehana.
"Aqua has a diverse customer base so our goal is to speak to each customer on a personal level through the medium that best suits their personality," said Churchill. "Our approach not only allows us to showcase the property's unique attributes, but also enables customers to be a part of the Aqua experience, even when they can't travel to Hawaii."
Park Shore Waikiki's enhancement project included a top to bottom transformation of the lobby, guest rooms and outdoor areas. The elegant, new lobby features an upgraded front desk, contemporary artwork, and new carpet and lighting. Guestrooms boast a modern, contemporary design with tropical accents. Sleek furniture, dark woods, and granite counter tops combine with a warm color palette for a relaxed and stylish setting. Visitors will appreciate special in-room touches such as Kohler fixtures, 42-inch flat screen HDTVs and colorful island artwork by contemporary Hawaiian surf artist Heather Brown. Complimentary guestroom amenities include in-room HD programming, digital safes, wireless Internet access, mini-refrigerator and coffeemaker. The new hotel experience also features a refreshed pool area with new lounge seating and landscaping, as well as complimentary WiFi throughout the property.