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Swisscom Hospitality and LG Electronics deliver the first embedded hotel TV content sharing application

Monday, July 08, 2013
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”Bring Your Own Content” and the guests’ mobile habits finally become a hassle-free reality in the hotel room

In a world first, Swisscom Hospitality Services and LG Electronics are proud to unveil their jointly developed, completely seamless “Bring Your Own Content” application. Built over a new HTML5 interface, it allows guests to mirror and share their own content, apps, streaming and social media direct from their own devices to the TV screen without the need for cables or other connectors.

A brand new design, the LP870H series of hotel TVs is available in North America, and the LP860H series in the rest of the world, offering screen sizes from 42- to 55- inch diagonal.

Swisscom Hospitality worked with LG Electronics to co-develop an intuitive interface that allows guests to access a range of applications directly from the on-screen menu. First and foremost is screen mirroring and streaming. Simply called “Share,” the technology offers the seamless display of text, images, audio, video, games, office apps and any other content between the guest’s own devices and the TV screen in the hotel room, without need for additional Wi-Fi or other networks to run off.

“Share” by Swisscom enables the guest to mirror his devices on the TV, and push content to truly bring that home-from-home experience to his room, in HD video quality including Sound.

Furthermore, the system enables guests to choose from the widest range of content sources to accentuate their viewing pleasure – content streamed directly to the TV over the internet (popular apps such as Netflix, Facebook and Twitter are already available on Swisscom’s ConnectedHotel TV, a previous co-development with LG Electronics), or content streamed from the a laptop, tablet or smartphone in the room.

“This technology is a game changer” states Thomas Di Giacomo, Chief Technology Officer at Swisscom Hospitality. “The TV has fast become the interactive hub for the hotel room. Giving guests the ability to securely pair their devices with the TV in a couple of clicks – it is literally that simple with the new LG Pro:Centric TVs – to bring their own content, apps, mobile habits to the room, regardless of where they are in the world, creates a unique selling proposition for hotel chains in an increasingly competitive market place.”

“Once again we are proud to deliver something unique with Swisscom Hospitality”, says Shawn Kim, Head of B2B Operation for LG Electronics Europe. “In 2010 we launched the first generation of set top box-less hotel TV with Swisscom, a solution that delivered interactive High Definition TV, Video on Demand, Wired and Wireless Internet access all in one based on our Pro:Centric platform. This new development is the latest in a strong cooperation through continuous joint product development that positions both LG and Swisscom to deliver the finest guest experience in the market.”

About Swisscom Hospitality Services
Swisscom Hospitality Services, a division of Switzerland’s leading Telecom carrier Swisscom, supplies the global hotel industry with integrated technology solutions. We build and manage convergent hotel networks that integrate both Swisscom and 3rd-party applications. The Swisscom suite of guest and hotel applications includes IPTV, Connected TV, HSIA, Voice over IP, room controls as well as business center and conference solutions. Swisscom works with 2,000+ partner hotels across North America, EMEA and Asia-Pacific.

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