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P&F USA Revolutionizes the Hotel Television Experience with the Philips X-Cite Series with DIRECTV

Friday, May 03, 2013
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DIRECTV for Business
DIRECTV for Business
Don't just watch TV. DIRECTV.

P&F USA, the exclusive licensee for Philips Hospitality in North America, launched America’s first fully integrated HD DIRECTV experience for hotels in the fall of 2012 and since has seen a record increase in reseller adoption/endorsement. Philips hospitality is currently the only hotel television provider to offer the DIRECTV Residential Experience (DRE) as an integrated solution for hotels. The X-Cite series simplifies how hotels offer high-definition and the residential experience by eliminating the need of a separate set-top box, by incorporating all components conveniently into the set, which maximizes space and offers flexibility in placement.

“Since the launch of the X-Cite line we have had an overwhelmingly positive response from our hospitality customers,” said Todd Richardson, senior vice president of sales and marketing for P&F, exclusive licensee for Philips Hospitality in North America. “The X-Cite series underscores that our customers want and need integrated solutions and with X-Cite we are now in a position to better serve this need. X-Cite also greatly enhances the guest experience by giving them an interface identical or similar to the one they enjoy at home. Philips Hospitality is about making entertainment an intuitive, turnkey experience not only for the hotel gues,t but also for the hotelier.”

With DIRECTV’s DRE, hotels can offer their guests the same quality TV experience they’re accustomed to at home. Guests will now be able to easily find what they want to watch and have unprecedented access to more than 100 high definition channels since the DRE solution includes the same program guide and channels they are already familiar with. According to hotel customer surveys, nearly 9 out of 10 hotel guests prefer the DIRECTV viewing experience over any other.† The new innovative products developed by P&F USA are fully integrated plug and play DIRECTV solutions that come with the television upon purchase, making it easier than ever for hoteliers to provide added value to their guests.

"By selling and installing the Philips integrated X-Cite televisions, I have improved my installation time, my customer's satisfaction and my bottom line,” said Richard Simmons, vice president of operations for
Pinnacle Communications Corporation. “Since these sets eliminate the external box, cables and brackets my installations have been quicker and with only one cable attaching to the television the appearance is neater in the room. In addition there have been no more calls about missing or detached cables. With the Philips warranty the internal H.25 is covered by a full 2 year warranty that is handled through the Philips Customer Care Center so there is never a need for us to go into a guestroom after installation."

The Philips X-Cite series with is currently available in 32” and 40” sizes.
For further information, please contact:
Lindsay Woods

About P&F
P&F is a subsidiary of the Funai Electric Co., LTD, Inc. and is the exclusive licensee for Philips consumer televisions and home theater and Philips Hospitality in North America. Funai Electric Co., Ltd., established in 1961, is headquartered in Osaka, Japan and is listed in the Tokyo Securities Exchange First Section (6839). In addition to the consumer electronic product brands sold by FUNAI Corporation and the products sold by other FUNAI sales and marketing companies in Asia, Europe, and South America, Funai Electric Company, Ltd. is a major original equipment manufacturer (OEM) supplier for appliance, consumer electronics, computer, and computer peripheral companies on a global basis.

For more information on the Funai group, please visit www.funaiworld.com.

DIRECTV is one of the world’s leading providers of digital television entertainment services delivering a premium video experience through state-of-the-art technology, unmatched programming and industry leading customer service to more than 32 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 19.9 million customers access to more than 170 HD channels and Dolby-Digital® 5.1 theater-quality sound, access to exclusive sports programming such as NFL SUNDAY TICKET™, Emmy- award winning technology and higher customer satisfaction than the leading cable companies for 11 years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay-TV category in technology, programming and service, delivering an unrivaled digital television experience to more than 13 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 60 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please visit www.directv.com.

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