Hilton Worldwide today announced the signing of three franchise agreements for its rapidly expanding DoubleTree by Hilton brand in three more UK cities. Having opened 11 hotels in the UK in the last two years, the brand has reached agreement on additional sites in Bristol, Edinburgh and Nottingham.
Today’s announcement begins a landmark year for DoubleTree, which will see it open five new hotels in 2013, reaching a total of 25 hotels in operation across the UK. This marks a spectacular rise to prominence for the brand, having made its UK debut as recently as 2008 with the opening of DoubleTree by Hilton Cambridge.
Patrick Fitzgibbon, senior vice president, development, Europe & Africa, Hilton Worldwide, said, “Since launching DoubleTree by Hilton in the UK, the brand has built overwhelming momentum, particularly as a conversion proposition for existing properties. Beginning the year with the signing of these three outstanding hotels is testament to our aspirations to continue in the same vein throughout 2013.”
DoubleTree by Hilton Edinburgh City Centre will become the brand’s first hotel in the Scottish capital, which saw the luxury Caledonian, A Waldorf Astoria hotel complete its £24m restoration last year. In a franchise agreement with West Register Hotels, the former Point Hotel will convert to the DoubleTree by Hilton brand this summer following a period of significant investment and refurbishment, operated by BDL Management.
The 139 guestroom property is located in the city’s historic old town, within easy walking distance of the famous tourist attractions and shopping hotspots of the Royal Mile and Princes Street. With a brasserie style restaurant, stylish bar and top floor penthouse offering spectacular views of Edinburgh Castle, the upcoming renovation is set to establish the hotel as a sought after destination venue within one of Europe’s strongest performing markets for hotels.
DoubleTree by Hilton Bristol City Centre is expected to open this spring under a franchise agreement with Focus Hotels Management Limited. Positioned just a quarter of a mile from Bristol Temple Meads rail station and a short drive from the M32, M4 and M5, its central location provides outstanding ease of access for visitors to the city.
After a multi-million pound renovation the former Jarvis hotel will join the DoubleTree by Hilton brand complete with 201 guestrooms over six storeys. Its range of facilities includes a health club complete with sauna, the Arts bar and Kiln restaurant, housed in an 18th century glass kiln style building. The conversion will see these features benefit from an upgrade prior to reopening its doors this spring.
DoubleTree by Hilton Nottingham Gateway, located on the A610 which links Nottingham to the M1, is ideally positioned to appeal to both business and leisure guests en route to the East Midlands city. Under its former guise of The Nottingham Gateway Hotel the site is already an established meetings and events venue. Guests can enjoy its accessible location and facilities which include 582 sqm of events space and parking capacity of 250.
The franchise agreement signed with Exceptional Hotels & Resorts Ltd will see a comprehensive upgrade of the hotel’s 106 guestrooms, meeting rooms, public areas and leisure facilities – including the addition of a new swimming pool. The refurbishment will fully position the hotel within the upscale segment ahead of its expected relaunch in late 2013.
John Greenleaf, global head, DoubleTree by Hilton, said, “This announcement is a great start to what is set to be a landmark year for DoubleTree by Hilton in the UK. Following an outstanding year for British tourism in 2012, we are delighted to be at the forefront of expanding our brand in this market with new properties in three key cities, including our debuts in Nottingham and Edinburgh.”
Hilton Worldwide operates a total of 112 properties in the UK under six iconic brands, with a further 23 hotels in the pipeline.
About DoubleTree by Hilton
With a growing collection of contemporary, upscale accommodations and more than 300 hotels in gateway cities, metropolitan areas and vacation destinations in 24 countries, DoubleTree by Hilton hotels are distinctively designed properties that provide true comfort to today’s business and leisure travellers. From the millions of delighted hotel guests who are welcomed with the brand’s legendary, warm chocolate chip cookies at check-in to the advantages of the award-winning Hilton HHonors guest reward programme, each DoubleTree by Hilton guest receives a satisfying stay wherever their travels take them.
To find out information about any DoubleTree by Hilton hotel, travellers may visit our website at www.DoubleTree.com or contact their preferred travel professional. Social media users may connect with us at www.facebook.com/doubletree, www.twitter.com/doubletree and www.youtube.com/doubletreehotels. For the latest news, story starters and fact sheets about our brand, reporters and bloggers may visit our DoubleTree by Hilton Global Media Centre at www.doubletreebyhiltonglobalmediacenter.com.
About Hilton Worldwide
Hilton Worldwide is a leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 93 years, Hilton Worldwide has offered business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,800 hotels and timeshare properties, with 630,000 rooms in 90 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. Visit www.hiltonworldwide.com for more information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide, www.twitter.com/hiltonworldwide, www.youtube.com/hiltonworldwide, www.flickr.com/hiltonworldwide and www.linkedin.com/company/hilton-worldwide.
For more information about the company, visit www.hiltonworldwide.com