Americans are expected to travel more for leisure this spring. Those at all income levels report an increase in the number of days they plan to travel this spring compared to one year ago, according to a national survey by D.K. Shifflet & Associates. The largest increase in anticipated spring leisure travel days is among Americans earning $60,000-$99,999.
“As the economic outlook continues to improve, Americans’ willingness to travel is not only strong among high income households, it is trickling down to middle income households” notes Chris Klauda, Vice President at D.K. Shifflet & Associates. “Travel marketers, particularly those with more economical travel offerings, have an opportunity to attract this recovering travel segment.”
In 2012, D. K. Shifflet & Associates began producing quarterly travel intention reports to help marketers anticipate and plan for fluctuations in travel demand and spending. Summer 2013 intentions will be available in May.
Results based on a representative sample of the U.S. population (n=8557) interviewed in January 2013 for spring travel intentions by D.K. Shifflet & Associates Ltd. DKSA is located in McLean, VA and has, for the last 28 years, provided the Industry’s most complete consumer based travel data on U.S. residents and their travel worldwide.
