ZDirect is expanding its global operations with the opening of a new office in Singapore. The world leader in hospitality eCRM and eMarketing has hired industry veteran Martin Chua as director of sales to lead its business development effort in the Asia Pacific region. Today more than 2,000 hotels spanning six continents are successfully communicating with their guests and prospects via ZDirect.
"ZDirect's technology is a cut above the rest in the Asia Pacific hotel market," Chua said. "While eMarketing and data mining services exist here, they do not come close to the breadth of service that is offered by ZDirect and its ZMail® electronic communication platform. ZDirect collects guest data through interfaces to all major PMS and CRS systems, extracts profile and behavioral information, analyzes it, and then identifies the right customers for each promotional offer. It is this centralized and personalized approach to eMarketing and eCRM that is lacking today in APAC, and I am eager to introduce ZDirect and its dynamic content engine to my expansive sales network."
Chua comes to ZDirect with extensive business development experience in hotel brand and technology sales. Previously, he served as vice president of business development (Asia) for iBAHN Singapore Private Limited. He held similar roles with interTouch Pte Limited as sales director - South East Asia and Fastbooking Asia Pte Limited as vice president, business development. Before moving into the hotel technology sales realm, Chua was instrumental in the business development efforts for several Asia hotel chains, including: regional director of sales and marketing for Carlton Hotels; regional director of sales - Singapore for Century International Hotels; and, regional director of sales for Sol Melia Asia Pacific. He also held sales positions with Albert Court Hotel and Concorde Hotel Singapore/Concorde Hotels. He is a graduate of Marketing Institute of Singapore and is fluent in English and Mandarin, Bahasa Malay/Indonesia, and speaks the Teochew, Hokkien and Cantonese dialects.
“Finding someone of Martin's caliber who can work in the technology world and the hotel operational world with equal ease is rare,” said Hayes Thomas, ZDirect CEO. “Martin's experience in both areas will help ZDirect become the dominant player in Asia Pacific, as it is in the rest of the world. He is a 20-year hospitality veteran with an impeccable reputation, an extensive customer network, and he really understands the intricacies of how technology is trending and business is conducted. Martin is a definite asset to our global growth initiative and we are delighted to add him to our team."
Immediately Chua said he will be out in the market sharing with hotel operators the need to optimize the opportunities that ZDirect can provide to them.
"It's going to be an educational process," Chua said. "Through consultative selling and demonstrating how ZDirect can add value to existing practices, I am confident that we will achieve significant growth at a fast pace."
Features and benefits of the ZDirect platform include:
• Full Service Email Service Provider
• PMS, POS and CRS Interfaces
• Central Data Warehouse
• Profile Consolidation Engine
• Property Specific Email Marketing
• Corporate Email Marketing
• Hospitality ROI Reporting
• Advanced Filtering and Segmentation
• On Demand Revenue Reporting
For more information on ZDirect for the APAC region, contact Martin Chua at +65 96172280 or via email at martin@zdirect.com. For general information on ZDirect global, contact Caren de'Ath at caren@zdirect.com or visit www.zdirect.com.
About ZDirect
Based in Hallandale Beach, Florida, ZDirect, an Enterprise Email Service Provider (ESP) for the Hospitality Industry, is a leading provider of electronic customer relationship management solutions for the hospitality industry. The maintenance of a single guest profile is essential for an effective eCRM strategy. With the Dynamic Content Engine and PMS integration, ZMail® automatically sends intelligent and personalized confirmations, pre-arrival emails and post-departure emails with guest satisfaction surveys via email, mobile communication, SMS, social networks and more. Learn about the real people behind every reservation. Let ZDirect help you convert your prospects to customers and your customers to loyal customers. Real People. Real Profiles. Real Results.
