Virtuoso®, the leading luxury travel network, is pleased to announce it has selected Alice Marshall Public Relations as its new agency effective February 1, 2013. The Alice Marshall team will provide strategic public relations counsel, implement annual communications plans, and handle media outreach and inquiries.
Alice Marshall Public Relations will help Virtuoso continue its strong momentum in building awareness of the value of using a travel advisor, as well as creating a preference with consumers for choosing Virtuoso-affiliated agencies and advisors.
“We’re excited about the agency’s creative approaches and luxury-travel expertise,” said Terrie Hansen, senior vice president, content at Virtuoso. “Virtuoso has a strong story to tell about its travel advisors being the leading choice for booking luxury travel by offering global connections, product and destination knowledge, and unparalleled perks and benefits for travelers.”
Virtuoso® is the industry’s leading luxury travel network. This by-invitation-only organization comprises over 340 agencies with more than 7,200 elite travel specialists in 20 countries in North and South America, the Caribbean, Australia and New Zealand, as well as over 1,700 of the world’s best travel providers and premier destinations. The network’s member agencies generate over $9.6 billion annually in travel sales, making the group the most powerful in the luxury travel segment. Their relationships with the finest travel companies provide the network’s affluent clientele with exclusive amenities, rare experiences and privileged access. For more information, visit www.virtuoso.com. To view Virtuoso’s latest videos, go to http://www.youtube.com/user/VirtuosoTraveler.
About Alice Marshall Public Relations
Alice Marshall Public Relations has represented luxury hospitality companies for almost twenty years. Their team has experience working with leading luxury hotel groups (Dorchester Group, Park Hyatt, COMO Hotels and Resorts, Nantucket Island Resorts, One&Only Luxury Resorts, Island Outpost), top luxury cruise and train lines (Crystal Cruises, Orient-Express), independent hotels and resorts (Crillon le Brave and Royal Mansour Marrakech), and luxury products (ESPA International and Guinot). For more information, please visit www.alicemarshall.com.