Sceptre Hospitality Resources today announced the launch of its latest multimedia communications platform, MotionNotes for Hospitality.
MotionNotes allows for email delivery of custom video messages or campaigns with impact. It is an interactive communications platform designed to simplify the process of creating, distributing and tracking personalized multimedia messages without costly production, programming or IT resources. With MotionNotes, users can interact with guests and potential clients through recorded messages or video introductions that can be sent with presentations, proposals, slideshows, movies or any file attachments. Built-in analytics, contact management and visual branding support campaign effectiveness and ROI analysis.
“The ability to send one-to-one or one-to-many messages, which include rich media, such as videos and slideshows, on average triggers 9 times more user response,” said Bill Linehan, Sceptre’s managing director and chief marketing officer. “MotionNotes allows for custom messages and campaigns that get results. It’s content marketing at its finest.”
This digital communication system also offers marketers the option of using QR codes that connect specific content or promotional campaigns to boost print ads, menus, manuals, tours and other non-digital efforts. The QR code automatically is generated and provides detailed activity reports related to each message.
Sceptre Hospitality Resources
Sceptre Hospitality Resources maximizes revenues for hotels and resorts. With the addition of Whiteboard Labs, the company now serves nearly 3,000 properties on its reservation platform. In addition to Windsurfer, a state-of-the-art central reservation system (CRS), Sceptre’s other software include MotionNotes, a video messaging platform, SpaLinx, a spa management and appointment booking application, HotelIQ business intelligence, custom internet marketing services and revenue management services.
Sceptre specializes in electronic distribution, reservations connectivity, channel management, site and search engine optimization, revenue management strategies, reservation call centers and direct booking engines. Sceptre also provides interactive marketing programs, including website design, online advertising campaigns, social media solutions and other guest communication systems.
Additional information about Sceptre and hospitality industry marketing trends and tools may be found at the company’s website: sceptrehospitality.com.